Essar Steel Ltd SWOT Analysis
Here is a detailed SWOT analysis of Essar Steel Ltd covering strengths, weaknesses, opportunities and threats.
Essar Steel Ltd Strengths
- Global producer of steel with a footprint covering India, Canada, USA, Middle East and Asia
- India’s largest exporter of flat steel products
- Natural gas & power consumption in processes have reduced over the years
- In spite of the slowdown in the steel markets it has retained adequate liquidity within the Company to meet its operational requirements and has withstood the downturn
- Strong brand backing of parent company
- Good advertising and market visibility through TVCs and print ads
Above are the strengths in the SWOT Analysis of Essar Steel Ltd. The strengths of Essar Steel Ltd looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Essar Steel Ltd Weaknesses
- Dependence on RBI monetary policy easing & tightening for controlling inflation affects operations
- High dependence on raw materials & forex markets is a concern
These were the weaknesses in the Essar Steel Ltd SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Essar Steel Ltd Opportunities
- Improvement in physical property and chemistry to produce quality products
- Provide more finances for expansion, strengthening of marketing network through Service Centres, Hypermarts etc. and strategic investments
- Use mathematical Model to predict the temperature evolution during cooling of Hot steel products to improve product quality
Above we covered the opportunities in Essar Steel Ltd SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Essar Steel Ltd Threats
- Financial crisis in Europe will continue to affect demand world wide
- Rules & Regulations of government of each country in which Essar steel has presence
The threats in the SWOT Analysis of Essar Steel Ltd are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Essar Steel Ltd SWOT analysis.
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About Essar Steel Ltd
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Essar Steel Ltd Overview | |
|---|---|
| Parent Company |
Essar Group |
| Category |
Iron & steel |
| Sector | |
| Tagline/ Slogan |
Let’s begin |
| USP |
A fully integrated flat carbon steel manufacturer-from iron ore to ready-to-market products |
| Essar Steel Ltd STP | |
| Segmentation |
Hot rolled steel, chequered plates, Shot blasted plates, Cold rolled steel, TMT Bars, Galvanised corrugated sheets |
| Target Market |
Sectors such as automotive, white goods, construction, engineering and shipbuilding |
| Positioning |
Company having value added segments in the steel industry, a diversified distribution network & integrated nature of operations |
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