LINE SWOT Analysis
Here is a detailed SWOT analysis of LINE covering strengths, weaknesses, opportunities and threats.
LINE Strengths
- LINE has been able to paddle upstream to find their place in emerging markets such as Japan, Thailand, Turkmenistan etc
- LINE Stickers provide more fun and expressive chats
- With over 10,000 stickers and emoticons, one can express a wider range of emotions
- LINE lets users share photos, videos, voice messages, contacts and location information easily with your friends
- Users can get the latest news and special coupons for popular artists and brands
- Line can be used with Android, iOS, BlackBerry and Windows Phone, in addition to desktop version for Windows and MAC
- Large user base with more than 700 million users
Above are the strengths in the SWOT Analysis of LINE. The strengths of LINE looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
LINE Weaknesses
- User privacy is still susceptible in social media applications
- Intense competition means limited market share for LINE
These were the weaknesses in the LINE SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
LINE Opportunities
- Opportunity to expand globally to many countries
- Rapid technological development can be tapped by LINE corporation
- Research and development for service expansion can help get more users
- Increasing internet penetration and number of smartphone users
Above we covered the opportunities in LINE SWOT Analysis. The opportunities for any brand can include prospects of future growth.
LINE Threats
- Intense competition means loss of users for LINE
- Changes in government regulation
- Changes in consumer tastes means continuous improvement is needed, else it will become obsolete soon
- Availability of substitute products
The threats in the SWOT Analysis of LINE are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the LINE SWOT analysis.
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About LINE
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| LINE Overview | |
|---|---|
| Parent Company |
Line Corporation |
| Category |
Application - Messaging & Calling application |
| Sector | |
| Tagline/ Slogan |
Line More Be Closer |
| USP |
LINE offers creative stickers along with its chats & video calls |
| LINE STP | |
| Segmentation |
All Internet Users |
| Target Market |
Customers who need personalized messenger application (Relatively younger segment) |
| Positioning |
LINE offers free Messaging, Voice & Video Calls Whenever, Wherever |
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