Viber SWOT Analysis
Here is a detailed SWOT analysis of Viber covering strengths, weaknesses, opportunities and threats.
Viber Strengths
- Viber has a huge customer base with approx 800 million users in over 190 countries
- Constantly innovating by introducing new platforms and adding fun new features including stickers and emoticons
- Free text, calling, photo messages and location-sharing with Viber users
- No registration, alias or invitations required
- Viber instantly integrates with the users contact list for ease of use
- Best-quality mobile calls using 3G or Wi-Fi
- Viber has a strong financial backing of its parent company Rakuten
Above are the strengths in the SWOT Analysis of Viber. The strengths of Viber looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Viber Weaknesses
- Intense competition means limited market share growth for Viber
- Many similar apps gives people more choices & limited brand loyalty
These were the weaknesses in the Viber SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Viber Opportunities
- Rapid technological development means newer opportunities for Viber to engage users
- Better services can be provided to customers & users
- Increasing internet penetration and number of smartphone users
Above we covered the opportunities in Viber SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Viber Threats
- Voice Over Internet Protocol is restricted in some countries
- Intense Competition means limited user engagement for Viber customers
- Quality & bandwidth is not same in all the countries
- Easy product substitution available due to several apps & social media platforms
The threats in the SWOT Analysis of Viber are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Viber SWOT analysis.
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About Viber
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Viber Overview | |
|---|---|
| Parent Company |
Rakuten |
| Category |
Application |
| Sector | |
| Tagline/ Slogan |
Connect. Freely |
| USP |
Viber only uses mobile number as registration for sharing images & videos |
| Viber STP | |
| Segmentation |
All Smartphone Users |
| Target Market |
Customers who need Voice over Internet Protocol (VoIP) application (Relatively younger segment) |
| Positioning |
Viber can be used for free calls, text and picture sharing with anyone & anywhere globally |
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