Hyflux Limited SWOT Analysis
Here is a detailed SWOT analysis of Hyflux Limited covering strengths, weaknesses, opportunities and threats.
Hyflux Limited Strengths
- Global presence with projects in Singapore, Southeast Asia, China, India, Algeria, the Middle East and North Africa.
- Having control over the raw material costs and staff costs
- Joint venture with Mitsui & Co. to pursue opportunities in China
- Awarded Asia Pacific Water Technology Company of the Year
- The global presence includes projects in Singapore, China, Southeast Asia, The Middle East, and Algeria
Above are the strengths in the SWOT Analysis of Hyflux Limited. The strengths of Hyflux Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hyflux Limited Weaknesses
- Decreasing revenues for the past 2 years and fall in annual profit is a concern
- Limited global presence means lesser brand awareness and low market share
These were the weaknesses in the Hyflux Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hyflux Limited Opportunities
- Long term project operations & maintenance contracts leading to recurring income
- Increased need to desalinate sea water
- Ie-ups with govt institutions and acquisitions of other smaller players
Above we covered the opportunities in Hyflux Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hyflux Limited Threats
- Increased competition from multinational conglomerates
- Increasing capital expenditure in the projects
The threats in the SWOT Analysis of Hyflux Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Hyflux Limited SWOT analysis.
About Hyflux Limited
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Hyflux Limited | |
| Parent Company |
Hyflux Limited |
|---|---|
| Category |
Water solutions company |
| Sector | |
| Tagline/ Slogan |
Quenching the World's Thirst |
| USP |
Provider of integrated water management and environmental solutions |
| Hyflux Limited STP | |
| Segmentation |
Water solutions company |
| Target Market |
Desalination plants |
| Positioning |
Innovative and effective environmental solutions |
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