Here is a detailed SWOT analysis of Wesfarmers covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Wesfarmers. The strengths of Wesfarmers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Wesfarmers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Wesfarmers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Wesfarmers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Wesfarmers SWOT analysis.
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About Wesfarmers
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Wesfarmers Overview | |
---|---|
Parent Company | |
Category |
Diversified interests |
Sector | |
Tagline/ Slogan |
100 years, thousands of stories |
USP |
A conglomerate of department stores and acquired supermarkets for a range of retail offerings |
Wesfarmers STP | |
Segmentation |
Grocery shoppers; shoppers of automotive parts; shoppers of home and lifestyle products |
Target Market |
Shoppers seeking convenience, variety, discounts and services |
Positioning |
Wesfarmers has a diversified business with stores like Coles, Kmart, Bunnings Warehouse, Officeworks, Target |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Wesfarmers. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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