Giant Food Stores SWOT Analysis
Here is a detailed SWOT analysis of Giant Food Stores covering strengths, weaknesses, opportunities and threats.
Giant Food Stores Strengths
- One of the biggest and most popular retail food stores in United States of America
- Achieved best retailer of the year award in 2014
- Widespread across the country in over 200 stores at different locations
- Strong brand loyalty and customer centricity is established with the company
- Wide variety of products with quality being the important priority
- Pick as well as home delivery facilities are available which caters to much larger crowd needs
- Provides good offers and attractive discount to customers
- Good digital media and social media presence which enhances brand credibility
- Gives savings and rewards scheme to the customers which allows the customers to come back again
- Circulates monthly and weekly newsletter and maintains blogs about healthy eating
Above are the strengths in the SWOT Analysis of Giant Food Stores. The strengths of Giant Food Stores looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Giant Food Stores Weaknesses
- Less into strategic partnerships and alliances which increases brand visibility
- Intense competition means limited market share
These were the weaknesses in the Giant Food Stores SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Giant Food Stores Opportunities
- Enter into strategic partnerships like catering and event management etc in order to increase brand visibility
- Cater to all categories of customers by increasing the number of offers
- Expand into global emerging markets and have advantage over competitors
Above we covered the opportunities in Giant Food Stores SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Giant Food Stores Threats
- Global players/competitors who can win over the company’s market share
- Customers preferring one stop shops for all house hold needs
The threats in the SWOT Analysis of Giant Food Stores are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Giant Food Stores SWOT analysis.
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About Giant Food Stores
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Giant Food Stores Overview | |
|---|---|
| Parent Company |
Ahold |
| Category |
Grocery |
| Sector | |
| Tagline/ Slogan |
Quality. Selection. Savings. Every day. |
| USP |
Provides unmatched selection, quality and value every time customers visit the stores |
| Giant Food Stores STP | |
| Segmentation |
Based on income of the households |
| Target Market |
Middle and upper class households |
| Positioning |
Commitment to work for customers and provide them quality products |
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