L.L. Bean SWOT Analysis
Here is a detailed SWOT analysis of L.L. Bean covering strengths, weaknesses, opportunities and threats.
L.L. Bean Strengths
- A well established outdoor brand since a century
- Has a global presence
- Is a trusted brand in quality
- Family owned company and hence the profit margins are more and corporate hassles are less
- Good product portfolio and wide range
Above are the strengths in the SWOT Analysis of L.L. Bean. The strengths of L.L. Bean looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
L.L. Bean Weaknesses
- Has to maintain its strong brand presence
- Since has established a niche in outdoor, it will become difficult to diversify in new segments
- Less international presence as compared to leading brands
These were the weaknesses in the L.L. Bean SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
L.L. Bean Opportunities
- To become the brand known for outdoor all over the world with its hundred year heritage
- To expand its business using the digital revolution
Above we covered the opportunities in L.L. Bean SWOT Analysis. The opportunities for any brand can include prospects of future growth.
L.L. Bean Threats
- Competition by expert companies
- Ease of access to materials due to world converging into a global village
The threats in the SWOT Analysis of L.L. Bean are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the L.L. Bean SWOT analysis.
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About L.L. Bean
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| L.L. Bean Overview | |
|---|---|
| Parent Company |
L.L Bean |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Classics with Practical Versalitiy |
| USP |
Quality apparel, outdoor equipment and expert advice |
| L.L. Bean STP | |
| Segmentation |
Men and Women who want quality and stylish outdoor apparel and equipment |
| Target Market |
Urban upper middle class men and women |
| Positioning |
Classics with Practical Versatility |
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