More Store SWOT Analysis
Here is a detailed SWOT analysis of More Store covering strengths, weaknesses, opportunities and threats.
More Store Strengths
- It has strong pan-India presence as 540 supermarkets and nine hypermarkets across country
- It owns private label food brands like Feasters, Kitchens promise and best of India
- Over 11,000 employees form the workforce
- Strong backing of the Aditya Birla Group
- Good branding and marketing in India
- The stores loyalty program has over 1 million customers subscribed
Above are the strengths in the SWOT Analysis of More Store. The strengths of More Store looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
More Store Weaknesses
- Tough competition from existing players and unorganized sector means limited market share
- New entrant in market compared to other players and low penetration
These were the weaknesses in the More Store SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
More Store Opportunities
- Evolving retail industry in India’s urban and semi urban market, it is expected to grow
- Growing awareness and brand consciousness across different socio-economic classes
Above we covered the opportunities in More Store SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about More Store
More Store Threats
- Strong competition from domestic players also from global players entering into Indian retail market
- Increasing commodities prices causing pressure on profit margins
The threats in the SWOT Analysis of More Store are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the More Store SWOT analysis.
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About More Store
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| More Store Overview | |
|---|---|
| Parent Company |
Aditya Birla group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Hamesha Extra |
| USP |
Quality products at attractive price points |
| More Store STP | |
| segmentation |
Quality and price cautious group |
| Target Market |
Upper middle class and middle class |
| Positioning |
Freshness with quality |
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