Madura Fashion & Lifestyle SWOT Analysis
Here is a detailed SWOT analysis of Madura Fashion & Lifestyle covering strengths, weaknesses, opportunities and threats.
Madura Fashion & Lifestyle Strengths
- Varieties of popular brands are available
- Caters to all types of clothing
- Premium fashion and international fashion is also available
- The brand is a winner of various prestigious awards throughout years
- A good Brand Equity by Madura Garments is major Strength
- More than 1,000 exclusive and franchise stores, and over 2,000 premium multi-brand trade outlets
Above are the strengths in the SWOT Analysis of Madura Fashion & Lifestyle. The strengths of Madura Fashion & Lifestyle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Madura Fashion & Lifestyle Weaknesses
- Global penetration is limited as compared to international leading brands
- Sub Brands are similar thus they might not know the difference in each brand’s product offering
These were the weaknesses in the Madura Fashion & Lifestyle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Madura Fashion & Lifestyle Opportunities
- High growth in the industry as well as spending income increasing
- International fashion styles accepted globally
- Tie-up and association with global brands for better global reach
Above we covered the opportunities in Madura Fashion & Lifestyle SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Madura Fashion & Lifestyle Threats
- Internal competition among brands is a serious threat
- External competition and price wars decrease the switching cost for a customer
- Fashion evolving everyday is a major threat
The threats in the SWOT Analysis of Madura Fashion & Lifestyle are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Madura Fashion & Lifestyle SWOT analysis.
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About Madura Fashion & Lifestyle
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Madura Fashion & Lifestyle Overview | |
|---|---|
| Parent company |
Aditya Birla group |
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ slogan |
Get out of the box; Dont wear uniforms to work |
| Usp |
Well known and trusted brand since decades |
| Madura Fashion & Lifestyle STP | |
| Segmentation |
People looking for style, attitude, luxury and comfort |
| Target group |
Age group 20-50 belonging to upper class and middle class |
| Positioning |
Madura Fashion and Lifestyle position themselves as a name that is synonymous with panache and modernity |
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