Enzo Jewellery SWOT Analysis
Here is a detailed SWOT analysis of Enzo Jewellery covering strengths, weaknesses, opportunities and threats.
Enzo Jewellery Strengths
- It’s the largest foreign retail jeweler brand in retail, which has nearly 350 stores
- Most trusted brand for colored stones
- Customization is there for the customers
- It uses “mine-to-market”, i.e. they directly have full control in sourcing gemstones directly from the mines.
- Over 3,000 craftsmen produce more than two million pieces of fine jewelry every year
Above are the strengths in the SWOT Analysis of Enzo Jewellery. The strengths of Enzo Jewellery looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Enzo Jewellery Weaknesses
- There is less brand awareness in other growing countries
- Continuously changing fashion and competition means limited market share growth
These were the weaknesses in the Enzo Jewellery SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Enzo Jewellery Opportunities
- Online purchasing can also be used to make the brand awareness and recall
- Colored stones choices are increasing globally, but needs more brand awareness through TV ads or social networking sites
- Tie-up with fashion houses through sponsorships
Above we covered the opportunities in Enzo Jewellery SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Enzo Jewellery Threats
- People preferences change
- Competition from already established companies
The threats in the SWOT Analysis of Enzo Jewellery are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Enzo Jewellery SWOT analysis.
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About Enzo Jewellery
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Enzo Jewellery Overview | |
|---|---|
| Parent Company |
LJ International |
| Category |
Jeweler and Diamonds |
| Sector | |
| Tagline/ Slogan |
All about Love |
| USP |
Customers first preference for colored stones purchase |
| Enzo Jewellery STP | |
| Segmentation |
Woman and Man who are more fashion conscious and who is high income holder |
| Target Market |
Premium class urban women |
| Positioning |
Quality speaks, brand reorganization ,fresh ,bold unique designs |
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