David Jones SWOT Analysis
Here is a detailed SWOT analysis of David Jones covering strengths, weaknesses, opportunities and threats.
David Jones Strengths
- Strong domestic presence inAustralian market in fashion, electricity and food products
- Variety of products offered
- Store locations as Low risk and high value locations
- Has over 200 retail stores in France and Luxembourg
Above are the strengths in the SWOT Analysis of David Jones. The strengths of David Jones looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
David Jones Weaknesses
- Due to many options available, brand switching is high and low brand loyalty
- Limited global penetration
These were the weaknesses in the David Jones SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
David Jones Opportunities
- Entering into pharmaceutical business
- Leveraging on brand name David Jones to enter into other product line extension
Above we covered the opportunities in David Jones SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about David Jones
David Jones Threats
- Increasing domestic competition as new brands coming constantly
- High brand switching by customers means limited brand loyalty
The threats in the SWOT Analysis of David Jones are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the David Jones SWOT analysis.
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About David Jones
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| David Jones Overview | |
|---|---|
| Parent Company |
David Jones group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
There is no other store like |
| USP |
Affordable style |
| David Jones STP | |
| segmentation |
Style and quality conscious group |
| Target Market |
Young generation and home makers |
| Positioning |
Style within reach |
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