Officeworks SWOT Analysis
Here is a detailed SWOT analysis of Officeworks covering strengths, weaknesses, opportunities and threats.
Officeworks Strengths
- Over 150 stores with presence in all states across Australia, with over 6000 employees
- Bulk purchase gives Officeworks an edge over price
- Free delivery in some of the major cities
- Fun children engaging activities in the stores
- Free Wifi at all the stores, customers can instantly compare prices and be convinced that Officeworks offers the lowest
- Strong online and phone sales presence
- Products offered on rental too
Above are the strengths in the SWOT Analysis of Officeworks. The strengths of Officeworks looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Officeworks Weaknesses
- Geographic limitation makes in dependent only on Australian economy
- The furniture is not unique and designs are very common place
These were the weaknesses in the Officeworks SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Officeworks Opportunities
- More emphasis on school supplies.
- Officeworks can offer some designer furniture for office and home use.
- Cater to nearby markets such as New Zealand and South East Asia
- Toys and other children entertainment section wouldwill interest mothers to purchase from Officeworks
Above we covered the opportunities in Officeworks SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Officeworks Threats
- Competition from Large supermarkets and hypermarkets that offer the same set of products and much more
- Electronics sold at Officeworks is available at their respective factory outlet or company websites at lower prices
- Competition from local furniture workshops and retailers
The threats in the SWOT Analysis of Officeworks are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Officeworks SWOT analysis.
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About Officeworks
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Officeworks Overview | |
|---|---|
| Parent Company |
Wesfarmers Limited |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Big ideas. Lowest prices; We buy in bulk, so you get the lowest prices. |
| USP |
Widest range of products at the lowest prices |
| Officeworks STP | |
| Segmentation |
Price conscious customers |
| Target Market |
Office and home owners |
| Positioning |
Unmatched prices |
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