Space.NK SWOT Analysis
Here is a detailed SWOT analysis of Space.NK covering strengths, weaknesses, opportunities and threats.
Space.NK Strengths
- N.Dulge - customer loyalty program
- Over 60 stores across UK and 20+ stores in USA
- Set of brands hard to find outside Space.NK
- Has a range of products including perfumes, cosmetics, candles and some accessories
- Multi-brand retail outlets ensures all brands under one roof
Above are the strengths in the SWOT Analysis of Space.NK. The strengths of Space.NK looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Space.NK Weaknesses
- Presence only in UK and US as compared to other cosmetic stores means limited market share
- Once boasted a set of rare brands which have now become common
- Occasional non-availability of certain offerings due to stock outs
These were the weaknesses in the Space.NK SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Space.NK Opportunities
- Tap the Europe mainland market and emerging economies
- Increase presence in more cities across US
- Improve the store experience with beauty consultant or hair stylist
Above we covered the opportunities in Space.NK SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Space.NK Threats
- Similar brands available at supermarkets and hypermarkets
- Brands offered are no longer niche
- A number of beauty saloon chains have cropped up over the last 10 years
The threats in the SWOT Analysis of Space.NK are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Space.NK SWOT analysis.
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About Space.NK
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Space.NK Overview | |
|---|---|
| Parent Company |
Manzanita Capital |
| Category |
Personal Care brands- Cosmetics |
| Sector | |
| Tagline/ Slogan |
An edited selection of the world’s best beauty products |
| USP |
Portfolio of top beauty brands |
| Space.NK STP | |
| Segmentation |
Men and women interested in the latest trends |
| Target Market |
Upper middle class and upper class |
| Positioning |
Highest quality cosmetics |
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