Discovery Communications SWOT Analysis
Here is a detailed SWOT analysis of Discovery Communications covering strengths, weaknesses, opportunities and threats.
Discovery Communications Strengths
- Broad diversification across the globe in over 180 countries
- Loyal customers who have an inclination towards
- Market share leadership
- Diversified offerings and programs for attracting target audience
- Farsighted technological focus
- Discovery’s strength is its talent pool and workforce
- The company has stayed ahead of the curve technologically by connecting itscable content to its Internet content and investing heavily in digital cable
- Has over 1.5 billion subscribers and over 100 channels
Above are the strengths in the SWOT Analysis of Discovery Communications. The strengths of Discovery Communications looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Discovery Communications Weaknesses
- Limited target audience as there are a lot of options for the customers to choose from ie brand switching is high
- While Discovery’s focus on digital cable will eventually pay off, as it is the inevitable future of broadcasting, it has also been expensive. Digital Cable is growing at a much slower pace than expected
These were the weaknesses in the Discovery Communications SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Discovery Communications Opportunities
- More Online penetration would enhance reach and brand image
- Product and services expansion
- Discovery has cornered the educational media market. There is very little educational content on cable television, with reality shows and sitcoms bringing in the largest audiences
Above we covered the opportunities in Discovery Communications SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Discovery Communications Threats
- Competition
- External changes (government, politics, taxes, etc)
- Maturing categories, products, or services
- Discovery is no longer the only provider of streaming content online
- Because Discovery focuses on educational entertainment, much of their content appeals to educational institutions
The threats in the SWOT Analysis of Discovery Communications are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Discovery Communications SWOT analysis.
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About Discovery Communications
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Discovery Communications Overview | |
|---|---|
| Parent Company |
Discovery Communications |
| Category |
Television channels and broadcasting |
| Sector | |
| Tagline/ Slogan |
Explore Your World; There's no thrill like discovery; The World is Just...Awesome; Let's All Discover, Why No Myth Is Safe |
| USP |
Highly educational channel |
| Discovery Communications STP | |
| Segmentation |
Segmentationing based on type of shows in television and internet |
| Target Market |
Across educational segments of entertainment |
| Positioning |
High quality educational shows |
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