Wiley SWOT Analysis
Here is a detailed SWOT analysis of Wiley covering strengths, weaknesses, opportunities and threats.
Wiley Strengths
- Global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services
- Brings low priced local reprints of bestselling high priced educational textbooks
- Portfolio of brands which contribute a variety of products
- Meets all the target segment demands through Wiley-Blackwell, Wiley Plus and Wiley Global Education businesses
- Well defined network of sales and distribution
Above are the strengths in the SWOT Analysis of Wiley. The strengths of Wiley looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Wiley Weaknesses
- Core concentration is mainly on educational sector hence limited audience
- High focus on English language publishing only
- Serving low priced editions increases market share at an expense of high margins
These were the weaknesses in the Wiley SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Wiley Opportunities
- Strategic acquisitions and mergers that could strengthen its position and can reduce costs
- Business magazines and content Providing
- Strengthen position in publications other than English language
Above we covered the opportunities in Wiley SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Wiley Threats
- Emergence of E-publications, J-STOR, free online E-books
- Decrease in the usage of prescribed textbooks by major institutes
- Other global players entering into the company’s main segments
The threats in the SWOT Analysis of Wiley are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Wiley SWOT analysis.
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About Wiley
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Wiley Overview | |
|---|---|
| Parent Company |
John Wiley & Sons Inc |
| Category |
Printing & Publishing |
| Sector | |
| Tagline/ Slogan |
Wiley Empowers Teaching and Learning |
| USP |
Low priced high quality editions |
| Wiley STP | |
| Segmentation |
Education and Professional books |
| Target Market |
Professionals, scientists, students and educators |
| Positioning |
Valued and respected provider of products contributing to knowledge and understanding |
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