Leapfrog Enterprises SWOT Analysis
Here is a detailed SWOT analysis of Leapfrog Enterprises covering strengths, weaknesses, opportunities and threats.
Leapfrog Enterprises Strengths
- Unique product offering in terms of educational gamepads
- The company has a tie-up with leading companies like Sega to expand its markets to Japan
- the company has kept up with technological developments by venturing early into the applications market
- The company has done well to build its brand recall by developing its own characters for in-house usage
Above are the strengths in the SWOT Analysis of Leapfrog Enterprises. The strengths of Leapfrog Enterprises looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Leapfrog Enterprises Weaknesses
- High prices of toys with further investment on applications
- No penetration into Asian markets
- No products for children above the age of 9
These were the weaknesses in the Leapfrog Enterprises SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Leapfrog Enterprises Opportunities
- To enter the computer education space leveraging on its current capabilities
- To venture into more advanced gaming applications for older children
- To tie up with cable network providers to broadcast educative shows
Above we covered the opportunities in Leapfrog Enterprises SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Leapfrog Enterprises Threats
- Animated gaming has reached a whole new level with extremely refined effects.
- Handheld video game consoles could get phased out and have been replaced by tablets and smart-phones
- Threat from other developers coming up with similar concepts at lower costs is high
The threats in the SWOT Analysis of Leapfrog Enterprises are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Leapfrog Enterprises SWOT analysis.
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About Leapfrog Enterprises
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Leapfrog Enterprises Overview | |
|---|---|
| Parent Company |
LeapFrog Enterprises Inc |
| Category |
Toy Brands & Manufacturers |
| Sector | |
| Tagline/ Slogan |
Endless learning; Discover our learning difference |
| USP |
Designer, developer and marketer of innovative technology based products |
| Leapfrog Enterprises STP | |
| Segmentation |
Children and kids |
| Target Market |
Age 0-9 years from upper middle class |
| Positioning |
Educational toys in an electronic gamepad format |
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