Kajaria SWOT Analysis
Here is a detailed SWOT analysis of Kajaria covering strengths, weaknesses, opportunities and threats.
Kajaria Strengths
- Kajaria has been synonymous to innovation and quality for many decades
- It is the largest manufacturer of Ceramics and Vitrified tiles in India
- The company offers more than 1200 options to the customers.
- Kajaria tiles come in a wide range of colors and textures to complement bathrooms, kitchens, living rooms, corridors, study rooms etc.
- Kajaria ceramics is the only company in India which has won Superbrand award many times
- It has a multi layered distribution network that gives it a huge advantage over its competitors.
Above are the strengths in the SWOT Analysis of Kajaria. The strengths of Kajaria looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kajaria Weaknesses
- It does not have operations in African and North Asian Countries.
- Pricing of Kajaria products is a bit higher than its competitors.
These were the weaknesses in the Kajaria SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kajaria Opportunities
- Kajaria ceramics can leverage its worldwide operations and expand into African and Asian countries.
- It should do advertising activities all over the world that would help it increase brand awareness and recall.
- It can look for mergers and acquisitions to expand its operations.
Above we covered the opportunities in Kajaria SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kajaria Threats
- Many local players are posing a tough competition to Kajaria Ceramics.
- Globally, many other players have entered into Ceramics industry and made the environment very competitive.
The threats in the SWOT Analysis of Kajaria are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kajaria SWOT analysis.
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About Kajaria
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kajaria Overview | |
|---|---|
| Parent Company |
Kajaria Ceramics |
| Category |
Construction Materials-Ceramics and Tiles |
| Sector | |
| Tagline/ Slogan |
Transform Your World; Create grow innovate |
| USP |
Continuously Innovating company |
| Kajaria STP | |
| Segmentation |
Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders |
| Target Market |
Owners/builders having projects in Urban i.e. Tier I and Tier II cities |
| Positioning |
Best in technology, design and quality |
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