Arsenal SWOT Analysis
Here is a detailed SWOT analysis of Arsenal covering strengths, weaknesses, opportunities and threats.
Arsenal Strengths
- Strong global brand name in England and globally
- Excellent marketing, global brand presence and high quality merchandising
- Emirates stadium has a capacity to seat around 60,000 spectators
- High brand loyalty amongst fans globally
- Sponsors have included big brands like Fly Emirates, O2, Nike, EA Sports
Above are the strengths in the SWOT Analysis of Arsenal. The strengths of Arsenal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Arsenal Weaknesses
- Hasnt been able to compete and win regularly at the European and domestic level
- Saturated English football market
- Lack of world class players in team as Arsenal management prefers working with new players
These were the weaknesses in the Arsenal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Arsenal Opportunities
- Tapping global fan bases like India, China, USA
- More advertising and brand visibility would help build on brand equity
Above we covered the opportunities in Arsenal SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Arsenal
Arsenal Threats
- Other top clubs buying out good players
- Internal problemsbetween players and management
- Financial debts incurred due to expensive player transfers
The threats in the SWOT Analysis of Arsenal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Arsenal SWOT analysis.
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About Arsenal
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Arsenal Overview | |
|---|---|
| Parent Company |
Arsenal Holdings |
| Category |
Football Club- England (English Premier League) |
| Sector | |
| Tagline/ Slogan |
Victory through harmony |
| USP |
One of the oldest and most popular football clubs across the world |
| Arsenal STP | |
| Segmentation |
Millions of people across the world who love to play or watch football |
| Target Market |
Men in the age group 15 and above globally |
| Positioning |
Known as Gunners who play their football with elegance |
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