Real Madrid SWOT Analysis
Here is a detailed SWOT analysis of Real Madrid covering strengths, weaknesses, opportunities and threats.
Real Madrid Strengths
- Strong global brand name
- Excellent marketing, global brand presence and high quality merchandising
- Estadio Santiago Bernabéu stadium in Madrid can accommodate around 80,000 spectators
- Associated sponsors include names like Adidas, Siemens, bwin.com, Coca Cola
- One of the richest football clubs in terms of revenue
Above are the strengths in the SWOT Analysis of Real Madrid. The strengths of Real Madrid looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Real Madrid Weaknesses
- Controversy in football matches and off-field player behavior
- Lesser popular club as compared to English clubs
- Despite having a galaxy of stars, Barcelona is overtaking them quickly
These were the weaknesses in the Real Madrid SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Real Madrid Opportunities
- Tapping global fan bases like India, China, USA
- More advertising and brand visibility would help build on brand equity
Above we covered the opportunities in Real Madrid SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Real Madrid
Real Madrid Threats
- Other top clubs buying out good players
- Internal problemsbetween players and management
- Financial debts incurred due to expensive player transfers
The threats in the SWOT Analysis of Real Madrid are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Real Madrid SWOT analysis.
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About Real Madrid
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Real Madrid Overview | |
|---|---|
| Parent Company |
Real Madrid Club de Fútbol |
| Category |
Football Club- Spain (La Liga) |
| Sector | |
| Tagline/ Slogan |
Hala Madrid |
| USP |
Galácticos form a formidable team in world football with a record of investing in the most expensive players |
| Real Madrid STP | |
| Segmentation |
Millions of people across the world who love to play or watch football |
| Target Market |
Men in the age group 15 and above globally |
| Positioning |
World’s best club |
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