Chelsea SWOT Analysis
Here is a detailed SWOT analysis of Chelsea covering strengths, weaknesses, opportunities and threats.
Chelsea Strengths
- Strong global brand name
- Excellent marketing, global brand presence and high quality merchandising
- Have had sponsorships from big brands like Adidas, Samsung, 188Bet, EA Sports
- Chelsea Stamford Bridge stadium in London has a capacity of around 42,000
Above are the strengths in the SWOT Analysis of Chelsea. The strengths of Chelsea looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Chelsea Weaknesses
- Comparitively less popular globally as compared to Manchester United and Arsenal
- Departure of senior players would leave void
These were the weaknesses in the Chelsea SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Chelsea Opportunities
- Tapping global fan bases like India, China, USA
- More advertising and brand visibility would help build on brand equity
Above we covered the opportunities in Chelsea SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Chelsea Threats
- Other top clubs buying out good players
- Internal problemsbetween players and management
- Financial debts incurred due to expensive player transfers
The threats in the SWOT Analysis of Chelsea are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Chelsea SWOT analysis.
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About Chelsea
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Chelsea Overview | |
|---|---|
| Parent Company |
Owned by Roman Abramovich |
| Category |
Football Club- England (English Premier League) |
| Sector | |
| Tagline/ Slogan |
Carefree; Ten Men Went to Mow, We All Follow the Chelsea |
| USP |
Strong contender for winning titles challenging top clubs Manchester United and Arsenal |
| Chelsea STP | |
| Segmentation |
Millions of people across the world who love to play or watch football |
| Target Market |
Men in the age group 15 and above globally |
| Positioning |
Known as The Pensioners and The Blues |
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