Telkom SWOT Analysis
Here is a detailed SWOT analysis of Telkom covering strengths, weaknesses, opportunities and threats.
Telkom Strengths
- Leading Provider of IT and communications across industries
- Wide product and service offerings
- Widespread reach, connectivity to almost all locations
- Quality Services
- Deliver a complete portfolio of voice, data and Internet services
- Growing customer base
- Over 25,000+ employees in the organization
- The brand has its presence across approx 40 countries
Above are the strengths in the SWOT Analysis of Telkom. The strengths of Telkom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Telkom Weaknesses
- Being a market leader, always under the scanner for any alleged controversy
- Criticisms raising for fixing the broadband prices in its favor
These were the weaknesses in the Telkom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Telkom Opportunities
- Increasing mobile data traffic
- Less players in the market
- Increase presence globally through more advertising and marketing
Above we covered the opportunities in Telkom SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Telkom Threats
- Loss of monopoly in South African Market
- Increasing Competition in international markets
- Fluctuating global economies can affect the operations
The threats in the SWOT Analysis of Telkom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Telkom SWOT analysis.
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About Telkom
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Telkom Overview | |
|---|---|
| Parent Company |
Telkom Group Ltd |
| Category |
Telephone Communications |
| Sector | |
| Tagline/ Slogan |
Seamlessly Connecting People to a Better Life |
| USP |
Only South African company to offer fully converged ICT solutions |
| Telkom STP | |
| Segmentation |
Telecommunication |
| Target Market |
Business, residential and pay-phone customers |
| Positioning |
A provider who provides the best quality and reach |
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