Here is a detailed SWOT analysis of Tata Docomo covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Tata Docomo. The strengths of Tata Docomo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Tata Docomo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Tata Docomo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Tata Docomo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tata Docomo SWOT analysis.
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About Tata Docomo
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Tata Docomo Overview | |
---|---|
Parent Company |
Tata |
Category |
Mobile service provider |
Sector | |
Tagline/ Slogans |
Do the New; Because Life changes in seconds |
USP |
Tata Docomo was the pioneer to introduce Per second pulse calling |
Tata Docomo STP | |
Segmentation | People with smartphones looking for high speed internet and good mobile services |
Target Market |
Urban & tier2 middle and upper class segment |
Positioning |
Pay only as per use by the Simplicity of plans |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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