TalkTalk SWOT Analysis
Here is a detailed SWOT analysis of TalkTalk covering strengths, weaknesses, opportunities and threats.
TalkTalk Strengths
- UK’s largest Next generation network covering almost all homes
- Fastest growing TV services
- Their commitment to making UK a better place by their products and people
- Continuous efforts to innovate their products
- It has subsidiaries like Blinkbox, TalkTalk Business, TalkTalk Technology
- It has specialized in services like TV, broadband, phone, and mobile services.
- Good advertising and marketing through commercials and sponsorships
Above are the strengths in the SWOT Analysis of TalkTalk. The strengths of TalkTalk looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
TalkTalk Weaknesses
- Huge competition means restricted margins and fight for market share
- Controversy regarding TalkTalk Ireland closure and resulting in job losses
These were the weaknesses in the TalkTalk SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
TalkTalk Opportunities
- Improving Brand image
- To advertise their products honestly
- Ensuring the safety of its consumers
Above we covered the opportunities in TalkTalk SWOT Analysis. The opportunities for any brand can include prospects of future growth.
TalkTalk Threats
- People moving onto its competitors due to bad market image
- Recent run ins with Ofcom could prove loss making in the long run
- Ambush marketing by its competitors
The threats in the SWOT Analysis of TalkTalk are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the TalkTalk SWOT analysis.
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About TalkTalk
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| TalkTalk Overview | |
|---|---|
| Parent Company |
Carphone Warehouse |
| Category |
Service Provider |
| Sector | |
| Tagline/ Slogan |
It's good to talk, but it's better to TalkTalk |
| USP |
UK’s safest broadband connection |
| TalkTalk STP | |
| Segmentation |
People looking for safe, latest and value for money Telecommunication services |
| Target Market |
Businesses and consumers having age group from 25 to 55 |
| Positioning |
One stop solution for all telecommunication needs |
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