Here is a detailed SWOT analysis of Telus covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Telus. The strengths of Telus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Telus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Telus SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Telus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Telus SWOT analysis.
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About Telus
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Telus Overview | |
---|---|
Parent Company |
Telus and BCTel |
Category |
Mobile Service Provider |
Sector | |
Tagline/ Slogan |
The future is friendly |
USP |
Second largest telecommunications provider in Canada in terms of revenue generation |
Telus STP | |
Segmentation |
Data, Internet Protocol, voice and wireless services in Central and Eastern Canada |
Target Market |
Users of wire-line, wireless & Internet services and Smart grid solutions |
Positioning |
Provides a wide range of telecommunications products and services including internet access, voice, entertainment, video, and satellite television |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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