MTS SWOT Analysis
Here is a detailed SWOT analysis of MTS covering strengths, weaknesses, opportunities and threats.
MTS Strengths
- Extending offerings like fixed broadband, pay tv, content and entertainment services
- Strong brand name and visibility
Above are the strengths in the SWOT Analysis of MTS. The strengths of MTS looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MTS Weaknesses
- Only CDMA; no GSM
- Lacking efficient global operations
These were the weaknesses in the MTS SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
MTS Opportunities
- Extending market to different countries
- Tapping newer markets
Above we covered the opportunities in MTS SWOT Analysis. The opportunities for any brand can include prospects of future growth.
MTS Threats
- Licensing considering regulations for international entrant
- Mobile Number portability
The threats in the SWOT Analysis of MTS are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the MTS SWOT analysis.
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About MTS
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| MTS Overview | |
|---|---|
| Parent Company |
MTS |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
A step ahead |
| USP |
Named as one of the brands and Top 100 Most Powerful Brands |
| MTS STP | |
| Segmentation |
Middle and upper middle class |
| Target Market |
Residence, students, housewives, working professionals |
| Positioning |
One of the best |
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