Here is a detailed SWOT analysis of Roger Communications covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Roger Communications. The strengths of Roger Communications looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Roger Communications SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Roger Communications SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Roger Communications
The threats in the SWOT Analysis of Roger Communications are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Roger Communications SWOT analysis.
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About Roger Communications
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Roger Communications Overview | |
---|---|
Parent Company |
Rogers Communications Inc |
Category |
Mobile Service Provider |
Sector | |
Tagline/ Slogan |
Creating World-Leading Internet Experiences |
USP |
One of Canada's largest communications companies |
Roger Communications STP | |
Segmentation |
Wireless voice and data communications services, cable television services along with high-speed Internet access, telephony services, and video retailing. Also radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. |
Target Market |
National provider of voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses as well as individual users. Also has media business and are cable TV providers |
Positioning |
Canada's largest wireless communications services provider & Canada's largest publishing company |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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