Tata Docomo SWOT Analysis
Here is a detailed SWOT analysis of Tata Docomo covering strengths, weaknesses, opportunities and threats.
Tata Docomo Strengths
- Flexible plans provided by Tata Docomo for all of its customers
- Good advertising of the brand using hoardings, prints at retail outlets etc
- Strong backing of Tata group is India for Tata Docomo
- The company has a good website and provides options like recharge, bill payment etc
- Tata Docomo has received several business awards for its telecom services
Above are the strengths in the SWOT Analysis of Tata Docomo. The strengths of Tata Docomo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata Docomo Weaknesses
- Price competition from other big players means limited market share for Tata Docomo
- The brand has had its own issues with the Tata and Docomo partnership which affected business
These were the weaknesses in the Tata Docomo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tata Docomo Opportunities
- Fast expanding cellular market can be tapped with partnership with leading telecom players
- Adoption of latest and low cost technologies can help improve Tata Docomo its market share
- Aggressive offers can help rebuild the brand and compete with leading players
Above we covered the opportunities in Tata Docomo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tata Docomo Threats
- Competitors low price offering can reduce the margins for Tata Docomo
- Limited brand visibility compared to leading players can reduce brand recall
- Mobile Number Portability to competitors would lead to decline in customer base
The threats in the SWOT Analysis of Tata Docomo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tata Docomo SWOT analysis.
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About Tata Docomo
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tata Docomo Overview | |
|---|---|
| Parent Company |
Tata |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Do the New; Because Life changes in seconds |
| USP |
Tata Docomo was the pioneer to introduce Per second pulse calling |
| Tata Docomo STP | |
| Segmentation | People with smartphones looking for high speed internet and good mobile services |
| Target Market |
Urban & tier2 middle and upper class segment |
| Positioning |
Pay only as per use by the Simplicity of plans |
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