Virgin Mobile SWOT Analysis
Here is a detailed SWOT analysis of Virgin Mobile covering strengths, weaknesses, opportunities and threats.
Virgin Mobile Strengths
- Virgin Mobile is a leading global mobile service provider globally
- Virgin Mobile has its operations spread across countries like USA, UK, India, South Africa, UAE, France etc
- Good service centres and website having all features for paying bills, recharge etc
- Cheap call and data rates to attract customers
- Virgin Mobile has a strong backing of Virgin group of Richard Branson
- It has partnerships with leading telecom companies worldwide like Sprint (USA), Tata Teleservices (India) etc
Above are the strengths in the SWOT Analysis of Virgin Mobile. The strengths of Virgin Mobile looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Virgin Mobile Weaknesses
- Limited brand visibility and awareness as compared to some leading global telecom brands
- Operational issues in some countries like India, Singapore, Qatar etc hurt the brand
These were the weaknesses in the Virgin Mobile SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Virgin Mobile Opportunities
- Fast expanding cellular market along with tie-ups can boost brand image of Virgin Mobile
- Latest and low cost technologies to boost services
- More branding and visibility along with JVs to enter newer markets
Above we covered the opportunities in Virgin Mobile SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Virgin Mobile Threats
- Market share of Virgin Mobile can decline due to competitors' low price offering
- Failure of JVs and tie-ups can affect business profitability
- Mobile Number Portability to competitor networks can reduce customer base
The threats in the SWOT Analysis of Virgin Mobile are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Virgin Mobile SWOT analysis.
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About Virgin Mobile
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Virgin Mobile Overview | |
|---|---|
| Parent Company |
Virgin |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
We answer to a higher calling; Now that Virgin Mobile; Think hatke; Are you with us or what |
| USP |
Virgin Mobile is a trendy colorful brand for the youth |
| Virgin Mobile STP | |
| Segmentation |
People looking good quality telecom services |
| Target Market |
Young individuals in urban areas |
| Positioning |
Stylish and fashionable youth are targeted by Virgin Mobile |
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