Aircel SWOT Analysis
Here is a detailed SWOT analysis of Aircel covering strengths, weaknesses, opportunities and threats.
Aircel Strengths
- Aircel is one of the largest telecom companies in India with 90 million subscribers
- Aircel has a strong presence in states like Tamil Nadu, North Eastern states in India
- The company has focused on good advertising and marketing
- Sponsorship of events and IPL sports teams increased brand visibility
- Good website catering to needs of customers like bill pay, recharge etc
- Apart from mobile services, Aircel offers broadband services
Above are the strengths in the SWOT Analysis of Aircel. The strengths of Aircel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Aircel Weaknesses
- Intense competition means limited market share of Aircel
- Price wars means less profitability and lesser margins
These were the weaknesses in the Aircel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Aircel Opportunities
- Aircel can tap expanding cellular market in India
- Latest and low cost technologies can be adopted to increase business
- Tie-up with other brands and expansion to newer geographies
Above we covered the opportunities in Aircel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aircel Threats
- Competitors low price offering can reduce margins of Aircel
- Saturation point in Basic telephony service
- Mobile Number Portability to other networks can reduce subscriber base
The threats in the SWOT Analysis of Aircel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Aircel SWOT analysis.
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About Aircel
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Aircel Overview | |
|---|---|
| Parent Company |
Maxis Communications; Apollo Hospital |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Your World of possibilities |
| USP |
Aircel gives simplicity and the ‘boy next door’ image through its telecom services; cricket connect |
| Aircel STP | |
| Segmentation |
Users who want good mobile services |
| Target Market |
Middle class urban individuals |
| Positioning |
Aircel provides faster internet network access |
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