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Airtel SWOT Analysis

Here is a detailed SWOT analysis of Airtel covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Telecom Service Providers category Last Updated: November 10, 2023Read time:

Airtel Strengths

  1. Airtel is one of the largest cellular service provider in India, with over 260 million subscribers  
  2. Largest Telecom operator in the world with 200+ million subscribers across 19 countries make Airtel a strong brand
  3. Airtel is the only Indian operator, with VSNL, that has an international submarine cable
  4. High brand visibility of Airtel
  5. Strong advertising with celebrity brand ambassadors has boosted the brand
  6.  Airtel has great value added services like Airtel money, online recharges, bill payments
  7.  Airtel stores, kiosks, sponsorships etc have boosted the brand presence worldwide
  8. Countries like Srilanka, Bangladesh, Africa have a strong subsciber base

Above are the strengths in the SWOT Analysis of Airtel. The strengths of Airtel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Airtel Weaknesses

  1. Price competition from other telecom players means limited market share.
  2. User privacy is an allegation which the brand has had to face

These were the weaknesses in the Airtel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Airtel Opportunities

  1. Fast expanding cellular market can be tapped by Airtel
  2. Latest and low cost technology can be used by Airtel due to its strong presence
  3. Untapped rural market

Above we covered the opportunities in Airtel SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Airtel Threats

  1. New entrant's low price offering can reduce market share
  2. Saturation point in basic telephony service can be tapped by Airtel
  3. Mobile Number Portability can be used by the company to tap competitor subscribers

The threats in the SWOT Analysis of Airtel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Airtel SWOT analysis.

About Airtel

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Airtel Overview
Parent Company

Bharti
Category

Mobile service provider
Sector

Telecom Service Providers
Tagline/ Slogans

Express yourself; The best network for your smartphone; Har ek friend zaroori hota hai
USP

Airtel is a top telecom brand in India with a huge customer base
Airtel STP
Segmentation

People looking for an efficient telecom service
Target Market

Middle and upper class above 18 years age; YUPS(Young Upward Professionals)
Positioning

Aspirational and lifestyle brand offering excellent telecom service


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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