O2 SWOT Analysis
Here is a detailed SWOT analysis of O2 covering strengths, weaknesses, opportunities and threats.
O2 Strengths
- Strong brand name
- Good advertising and brand presence
- Sponsors many global sports events
- Good network coverage and services
Above are the strengths in the SWOT Analysis of O2. The strengths of O2 looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
O2 Weaknesses
- Limited global operations
- Severe price competition in the market
These were the weaknesses in the O2 SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
O2 Opportunities
- Extending market to different countries
- Tapping newer markets
Above we covered the opportunities in O2 SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about O2
O2 Threats
- Licensing considering regulations for international entrant
- Mobile Number portability
The threats in the SWOT Analysis of O2 are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the O2 SWOT analysis.
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About O2
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| O2 Overview | |
|---|---|
| Parent Company |
Telefónica |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
We're better, connected |
| USP |
One of the biggest British telecom players |
| O2 STP | |
| Segmentation |
Everyone wanting to use a cell phone |
| Target Market |
Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators. |
| Positioning |
O2 provides the best connectivity in mobile service |
Browse marketing analysis of more brands and companies similar to O2. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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