Juventus SWOT Analysis
Here is a detailed SWOT analysis of Juventus covering strengths, weaknesses, opportunities and threats.
Juventus Strengths
- Strong brand name in Italy and Europe
- Excellent marketing and high quality merchandising
- Juventus Arena has a capacity of over 40,000 fans
- Sponsorship deals include Nike, SKY Italia , Tamoil, New Holland (FIAT Group), BetClic / Balocco
Above are the strengths in the SWOT Analysis of Juventus. The strengths of Juventus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Juventus Weaknesses
- Less popular football club as compared to other top English and Spanish clubs
- Saturated market in Italy
- Lesser brand visibility and presence in the global market
These were the weaknesses in the Juventus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Juventus Opportunities
- Tapping global fan bases like India, China
- More advertising and brand visibility would help build on brand equity
Above we covered the opportunities in Juventus SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Juventus Threats
- Other top clubs buying out good players
- Internal problemsbetween players and management
- Financial debts incurred due to expensive player transfers
The threats in the SWOT Analysis of Juventus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Juventus SWOT analysis.
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About Juventus
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Juventus Overview | |
|---|---|
| Parent Company |
Owner Agnelli family |
| Category |
Football Club- Italy (Serie A) |
| Sector | |
| Tagline/ Slogan |
Forza la juve la juve la juve ale' (English- Come on juve, come on) |
| USP |
Most successful Italian football club in the 20th century |
| Juventus STP | |
| Segmentation |
Millions of people across the world who love to play or watch football |
| Target Market |
Men in the age group 15 and above globally |
| Positioning |
Italy’s most successful club with the most popular global football stars |
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