Chennai Super Kings SWOT Analysis
Here is a detailed SWOT analysis of Chennai Super Kings covering strengths, weaknesses, opportunities and threats.
Chennai Super Kings Strengths
- Strong global brand name in IPL India
- Excellent marketingand high quality merchandising
- Good performance under consistent and performance oriented leadership
- Highest brand valued team in IPL with sponsors like Aircel, Reebok, Gulf
Above are the strengths in the SWOT Analysis of Chennai Super Kings. The strengths of Chennai Super Kings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Chennai Super Kings Weaknesses
- Over dependent on a few players
- Excessive cricket would drain out the players performance and quality
These were the weaknesses in the Chennai Super Kings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Chennai Super Kings Opportunities
- Winning more tournaments would make them an even more powerful brand
- More branding and marketing would help people associate with the team and the brand
Above we covered the opportunities in Chennai Super Kings SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Chennai Super Kings Threats
- Player and management controversies
- Threat from other competitor teams
- Lack of interest in people with excessive cricket and with ageing superstars
The threats in the SWOT Analysis of Chennai Super Kings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Chennai Super Kings SWOT analysis.
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About Chennai Super Kings
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Chennai Super Kings Overview | |
|---|---|
| Parent Company |
India Cements Limited |
| Category |
Cricket- Indian Premier League IPL |
| Sector | |
| Tagline/ Slogan |
Roar with Pride; Whistle Podu |
| USP |
Has been the most successful IPL team since its inception |
| Chennai Super Kings STP | |
| Segmentation |
Billions of people across the world who love to play or watch cricket |
| Target Market |
Men in the age group 15 and above globally |
| Positioning |
Chennai Super Kings representing solid and sturdy performance orientation |
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