This article covers meaning & overview of 24x7 from marketing perspective.
24x7 : It numerically means that something is available or is normally always open 24 hours a day, 7 days a week. It is used mostly in the context of business and commerce.
So, in market and industries, a 24/7 service is business available with no interruptions regardless of time or day. Sometimes it is also known as non-stop service or round the clock service.
WAYS
Continuous operations with staff shifts
Operations at different geographic facilities
EXAMPLES
Commercial examples
Company’s sales, profit and reputation depends on their commitment towards the services they are providing, thus it becomes imperative for them to provide non-stop services. E.g. convenience store, ATM, automated online assistant, customer support, Hospitals, filling station, taxicabs and security services etc.
Public Services
Not only commercially, sometimes it is also important for public bodies to provide round the clock services. E.g. airports, airlines, emergency medical providers, police and emergency telephone numbers.
Industries and Utilities
In Industries, often it is very important to run their production facilities on 24/7 basis. Likewise Utility service provider cannot afford to interrupt their service because of the sheer nature of it, e.g. Electric service providers, Water supply etc.
Professional Services
Professional like attorneys, physicians, and veterinarians provide round the clock service at emergency calls.
Hence, this concludes the definition of 24x7 along with its overview.
This article has been researched & authored by the Business Concepts Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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