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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14479
2 360 Degree Branding 59241
3 4 Ps of Marketing 106287
4 4 R's of Marketing 38778
5 40 40 20 Rule 19395
6 5 Cs of Marketing 107025
7 7Ps Booms Bitner 30119
8 A/B Testing 7726
9 Abbrochment 9222
10 Above the Line 16099
11 Acquisition Integration Approaches 16243
12 Action Device 4350
13 Active Customers 10128
14 Active Listening 9607
15 Active Marketing 10991
16 Activity Report 19272
17 Actual Product 34527
18 Actual Value 12495
19 Adaptive Marketing 17281
20 Adaptive Selling 12561
21 Add-On Sale 12639
22 Additional Mark-On 23800
23 ADL Matrix 41772
24 Administered Price 9721
25 Administered VMS 32114
26 Adopter Categories 27643
27 Adoption Process 19696
28 Advertiser 11733
29 Advertising 62501
30 Advertising Appeal 56221
31 Advertising Appropriation 8877
32 Advertising Awareness 18326
33 Advertising Brief 21122
34 Advertising Budget 38418
35 Advertising Campaign 9659
36 Advertising Channel 28546
37 Advertising Copy 41563
38 Advertising Coverage 12928
39 Advertising Elasticity of Demand 20720
40 Advertising Frequency 10475
41 Advertising Media 88857
42 Advertising Message 24248
43 Advertising Plan 20926
44 Advertising Research 21151
45 Advertising Strategy 16990
46 Advertising Supplement 14564
47 Advertising Theme 32686
48 Advertising to Sales Ratio 12994
49 Advertising Weight 9113
50 Advertorial 8161
51 Affinity Marketing 8745
52 Affirmative Disclosure 8636
53 After-Marketing 16923
54 Age and Life Cycle 15219
55 Agency of Record 7164
56 Aggressive Exporter 4740
57 Aided Recall 14424
58 AIO- Activities, Interests and Opinions 35571
59 All the Traffic Will Bear 10233
60 Alternative Close 14801
61 Alternative Evaluation 25353
62 Alternative Media 14239
63 Ambient Media 11908
64 Ambush Marketing 7123
65 Ansoff Matrix 45461
66 Arrow Information Paradox 8358
67 Asset Led Marketing 13009
68 Assumptive Close 9061
69 Atmospherics 8953
70 Attitude 27119
71 Attitude Survey 14499
72 Attitudinal Research 13325
73 Audience Profile 18135
74 Automatic Merchandising 7068
75 Autoship 11872
76 Available Market 30760
77 Average Price Paid 5446
78 Average Profit 24480
79 Awareness, Attitude and Usage (AAU) 8067
80 B2B Marketing 12513
81 Back End 17804
82 Backgrounder 9929
83 Balanced scorecard 11464
84 Balloon Test 9918
85 Barometric Price Leadership 19876
86 Barter 7761
87 Bass Diffusion Model 8343
88 Battle of Brands 9497
89 BCG Matrix 23706
90 Behavioral Segmentation 70434
91 Benefit Segmentation 33840
92 Benjamin Franklin Method 5429
93 Black Box Model 45582
94 Blind Box Ad 12966
95 Blue Ocean Strategy 19254
96 Body Copy 29158
97 Bonus Scheme 12309
98 Boomerang Method 14660
99 Bottom Up Forecasting 7418
100 Bottom-Up Pricing 16004
 
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