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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 12159
2 360 Degree Branding 55523
3 4 Ps of Marketing 95744
4 4 R's of Marketing 34718
5 40 40 20 Rule 17327
6 5 Cs of Marketing 100240
7 7Ps Booms Bitner 26485
8 A/B Testing 6613
9 Abbrochment 8365
10 Above the Line 14276
11 Acquisition Integration Approaches 14094
12 Action Device 3210
13 Active Customers 8701
14 Active Listening 8464
15 Active Marketing 9417
16 Activity Report 17611
17 Actual Product 31690
18 Actual Value 10804
19 Adaptive Marketing 16117
20 Adaptive Selling 11209
21 Add-On Sale 11057
22 Additional Mark-On 21932
23 ADL Matrix 37769
24 Administered Price 8408
25 Administered VMS 29473
26 Adopter Categories 25844
27 Adoption Process 18366
28 Advertiser 9919
29 Advertising 48618
30 Advertising Appeal 51350
31 Advertising Appropriation 7381
32 Advertising Awareness 16076
33 Advertising Brief 19130
34 Advertising Budget 35850
35 Advertising Campaign 8489
36 Advertising Channel 26153
37 Advertising Copy 38135
38 Advertising Coverage 11097
39 Advertising Elasticity of Demand 18085
40 Advertising Frequency 8980
41 Advertising Media 82361
42 Advertising Message 22814
43 Advertising Plan 19128
44 Advertising Research 19392
45 Advertising Strategy 15012
46 Advertising Supplement 12715
47 Advertising Theme 29358
48 Advertising to Sales Ratio 11387
49 Advertising Weight 7781
50 Advertorial 6914
51 Affinity Marketing 7240
52 Affirmative Disclosure 7371
53 After-Marketing 14838
54 Age and Life Cycle 13488
55 Agency of Record 5868
56 Aggressive Exporter 3637
57 Aided Recall 12686
58 AIO- Activities, Interests and Opinions 31896
59 All the Traffic Will Bear 8777
60 Alternative Close 13450
61 Alternative Evaluation 23361
62 Alternative Media 12148
63 Ambient Media 10355
64 Ambush Marketing 5767
65 Ansoff Matrix 41811
66 Arrow Information Paradox 6773
67 Asset Led Marketing 11497
68 Assumptive Close 7909
69 Atmospherics 7327
70 Attitude 23243
71 Attitude Survey 12706
72 Attitudinal Research 11312
73 Audience Profile 16032
74 Automatic Merchandising 5922
75 Autoship 9822
76 Available Market 26731
77 Average Price Paid 3879
78 Average Profit 22497
79 Awareness, Attitude and Usage (AAU) 6071
80 B2B Marketing 10132
81 Back End 16006
82 Backgrounder 7769
83 Balanced scorecard 10316
84 Balloon Test 8153
85 Barometric Price Leadership 18211
86 Barter 6310
87 Bass Diffusion Model 7151
88 Battle of Brands 7865
89 BCG Matrix 20657
90 Behavioral Segmentation 64353
91 Benefit Segmentation 32120
92 Benjamin Franklin Method 3907
93 Black Box Model 40328
94 Blind Box Ad 10629
95 Blue Ocean Strategy 18140
96 Body Copy 27366
97 Bonus Scheme 10803
98 Boomerang Method 11618
99 Bottom Up Forecasting 6441
100 Bottom-Up Pricing 14037
 
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