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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14344
2 360 Degree Branding 59089
3 4 Ps of Marketing 105864
4 4 R's of Marketing 38589
5 40 40 20 Rule 19294
6 5 Cs of Marketing 106701
7 7Ps Booms Bitner 29938
8 A/B Testing 7690
9 Abbrochment 9188
10 Above the Line 16013
11 Acquisition Integration Approaches 16132
12 Action Device 4304
13 Active Customers 10076
14 Active Listening 9556
15 Active Marketing 10918
16 Activity Report 19201
17 Actual Product 34379
18 Actual Value 12403
19 Adaptive Marketing 17236
20 Adaptive Selling 12491
21 Add-On Sale 12560
22 Additional Mark-On 23712
23 ADL Matrix 41600
24 Administered Price 9660
25 Administered VMS 31993
26 Adopter Categories 27562
27 Adoption Process 19631
28 Advertiser 11656
29 Advertising 61924
30 Advertising Appeal 56052
31 Advertising Appropriation 8827
32 Advertising Awareness 18213
33 Advertising Brief 21037
34 Advertising Budget 38313
35 Advertising Campaign 9611
36 Advertising Channel 28461
37 Advertising Copy 41396
38 Advertising Coverage 12838
39 Advertising Elasticity of Demand 20614
40 Advertising Frequency 10412
41 Advertising Media 88527
42 Advertising Message 24178
43 Advertising Plan 20829
44 Advertising Research 21084
45 Advertising Strategy 16909
46 Advertising Supplement 14470
47 Advertising Theme 32577
48 Advertising to Sales Ratio 12909
49 Advertising Weight 9051
50 Advertorial 8112
51 Affinity Marketing 8684
52 Affirmative Disclosure 8575
53 After-Marketing 16835
54 Age and Life Cycle 15142
55 Agency of Record 7103
56 Aggressive Exporter 4685
57 Aided Recall 14358
58 AIO- Activities, Interests and Opinions 35392
59 All the Traffic Will Bear 10170
60 Alternative Close 14718
61 Alternative Evaluation 25217
62 Alternative Media 14159
63 Ambient Media 11831
64 Ambush Marketing 7060
65 Ansoff Matrix 45274
66 Arrow Information Paradox 8264
67 Asset Led Marketing 12906
68 Assumptive Close 9008
69 Atmospherics 8874
70 Attitude 26960
71 Attitude Survey 14417
72 Attitudinal Research 13241
73 Audience Profile 18042
74 Automatic Merchandising 7009
75 Autoship 11787
76 Available Market 30590
77 Average Price Paid 5383
78 Average Profit 24381
79 Awareness, Attitude and Usage (AAU) 7981
80 B2B Marketing 12410
81 Back End 17705
82 Backgrounder 9832
83 Balanced scorecard 11405
84 Balloon Test 9842
85 Barometric Price Leadership 19778
86 Barter 7694
87 Bass Diffusion Model 8293
88 Battle of Brands 9406
89 BCG Matrix 23575
90 Behavioral Segmentation 70207
91 Benefit Segmentation 33753
92 Benjamin Franklin Method 5363
93 Black Box Model 45333
94 Blind Box Ad 12884
95 Blue Ocean Strategy 19205
96 Body Copy 29036
97 Bonus Scheme 12229
98 Boomerang Method 14494
99 Bottom Up Forecasting 7363
100 Bottom-Up Pricing 15920
 
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