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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14295
2 360 Degree Branding 59015
3 4 Ps of Marketing 105707
4 4 R's of Marketing 38507
5 40 40 20 Rule 19256
6 5 Cs of Marketing 106597
7 7Ps Booms Bitner 29880
8 A/B Testing 7675
9 Abbrochment 9170
10 Above the Line 15977
11 Acquisition Integration Approaches 16086
12 Action Device 4289
13 Active Customers 10054
14 Active Listening 9540
15 Active Marketing 10890
16 Activity Report 19169
17 Actual Product 34335
18 Actual Value 12370
19 Adaptive Marketing 17219
20 Adaptive Selling 12470
21 Add-On Sale 12539
22 Additional Mark-On 23679
23 ADL Matrix 41540
24 Administered Price 9635
25 Administered VMS 31956
26 Adopter Categories 27535
27 Adoption Process 19613
28 Advertiser 11634
29 Advertising 61702
30 Advertising Appeal 55985
31 Advertising Appropriation 8807
32 Advertising Awareness 18167
33 Advertising Brief 20991
34 Advertising Budget 38280
35 Advertising Campaign 9597
36 Advertising Channel 28427
37 Advertising Copy 41343
38 Advertising Coverage 12808
39 Advertising Elasticity of Demand 20566
40 Advertising Frequency 10387
41 Advertising Media 88425
42 Advertising Message 24155
43 Advertising Plan 20801
44 Advertising Research 21061
45 Advertising Strategy 16878
46 Advertising Supplement 14435
47 Advertising Theme 32535
48 Advertising to Sales Ratio 12883
49 Advertising Weight 9029
50 Advertorial 8099
51 Affinity Marketing 8665
52 Affirmative Disclosure 8549
53 After-Marketing 16797
54 Age and Life Cycle 15116
55 Agency of Record 7082
56 Aggressive Exporter 4665
57 Aided Recall 14338
58 AIO- Activities, Interests and Opinions 35340
59 All the Traffic Will Bear 10150
60 Alternative Close 14698
61 Alternative Evaluation 25168
62 Alternative Media 14123
63 Ambient Media 11814
64 Ambush Marketing 7035
65 Ansoff Matrix 45195
66 Arrow Information Paradox 8224
67 Asset Led Marketing 12874
68 Assumptive Close 8983
69 Atmospherics 8848
70 Attitude 26891
71 Attitude Survey 14392
72 Attitudinal Research 13207
73 Audience Profile 18004
74 Automatic Merchandising 6986
75 Autoship 11769
76 Available Market 30535
77 Average Price Paid 5360
78 Average Profit 24344
79 Awareness, Attitude and Usage (AAU) 7942
80 B2B Marketing 12374
81 Back End 17674
82 Backgrounder 9793
83 Balanced scorecard 11389
84 Balloon Test 9817
85 Barometric Price Leadership 19741
86 Barter 7672
87 Bass Diffusion Model 8275
88 Battle of Brands 9382
89 BCG Matrix 23533
90 Behavioral Segmentation 70117
91 Benefit Segmentation 33730
92 Benjamin Franklin Method 5341
93 Black Box Model 45233
94 Blind Box Ad 12848
95 Blue Ocean Strategy 19192
96 Body Copy 29006
97 Bonus Scheme 12200
98 Boomerang Method 14434
99 Bottom Up Forecasting 7345
100 Bottom-Up Pricing 15896
 
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