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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14654
2 360 Degree Branding 59435
3 4 Ps of Marketing 106765
4 4 R's of Marketing 39040
5 40 40 20 Rule 19592
6 5 Cs of Marketing 107454
7 7Ps Booms Bitner 30307
8 A/B Testing 7763
9 Abbrochment 9299
10 Above the Line 16207
11 Acquisition Integration Approaches 16412
12 Action Device 4405
13 Active Customers 10216
14 Active Listening 9669
15 Active Marketing 11076
16 Activity Report 19358
17 Actual Product 34693
18 Actual Value 12592
19 Adaptive Marketing 17336
20 Adaptive Selling 12627
21 Add-On Sale 12744
22 Additional Mark-On 23892
23 ADL Matrix 41970
24 Administered Price 9785
25 Administered VMS 32225
26 Adopter Categories 27744
27 Adoption Process 19773
28 Advertiser 11830
29 Advertising 63189
30 Advertising Appeal 56448
31 Advertising Appropriation 8943
32 Advertising Awareness 18463
33 Advertising Brief 21221
34 Advertising Budget 38547
35 Advertising Campaign 9709
36 Advertising Channel 28647
37 Advertising Copy 41791
38 Advertising Coverage 13037
39 Advertising Elasticity of Demand 20857
40 Advertising Frequency 10530
41 Advertising Media 89170
42 Advertising Message 24327
43 Advertising Plan 21045
44 Advertising Research 21230
45 Advertising Strategy 17109
46 Advertising Supplement 14702
47 Advertising Theme 32809
48 Advertising to Sales Ratio 13080
49 Advertising Weight 9194
50 Advertorial 8205
51 Affinity Marketing 8847
52 Affirmative Disclosure 8741
53 After-Marketing 17032
54 Age and Life Cycle 15306
55 Agency of Record 7242
56 Aggressive Exporter 4802
57 Aided Recall 14499
58 AIO- Activities, Interests and Opinions 35848
59 All the Traffic Will Bear 10317
60 Alternative Close 14892
61 Alternative Evaluation 25459
62 Alternative Media 14327
63 Ambient Media 11994
64 Ambush Marketing 7193
65 Ansoff Matrix 45722
66 Arrow Information Paradox 8468
67 Asset Led Marketing 13118
68 Assumptive Close 9131
69 Atmospherics 9058
70 Attitude 27299
71 Attitude Survey 14609
72 Attitudinal Research 13432
73 Audience Profile 18248
74 Automatic Merchandising 7136
75 Autoship 11981
76 Available Market 30932
77 Average Price Paid 5548
78 Average Profit 24630
79 Awareness, Attitude and Usage (AAU) 8191
80 B2B Marketing 12650
81 Back End 17933
82 Backgrounder 10037
83 Balanced scorecard 11528
84 Balloon Test 10031
85 Barometric Price Leadership 19976
86 Barter 7836
87 Bass Diffusion Model 8388
88 Battle of Brands 9610
89 BCG Matrix 23886
90 Behavioral Segmentation 70687
91 Benefit Segmentation 33925
92 Benjamin Franklin Method 5503
93 Black Box Model 45895
94 Blind Box Ad 13065
95 Blue Ocean Strategy 19297
96 Body Copy 29274
97 Bonus Scheme 12404
98 Boomerang Method 14878
99 Bottom Up Forecasting 7467
100 Bottom-Up Pricing 16099
 
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