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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 12693
2 360 Degree Branding 56678
3 4 Ps of Marketing 98517
4 4 R's of Marketing 36009
5 40 40 20 Rule 17756
6 5 Cs of Marketing 101907
7 7Ps Booms Bitner 27196
8 A/B Testing 6943
9 Abbrochment 8626
10 Above the Line 14774
11 Acquisition Integration Approaches 14555
12 Action Device 3492
13 Active Customers 9058
14 Active Listening 8716
15 Active Marketing 9758
16 Activity Report 18044
17 Actual Product 32452
18 Actual Value 11270
19 Adaptive Marketing 16446
20 Adaptive Selling 11555
21 Add-On Sale 11426
22 Additional Mark-On 22433
23 ADL Matrix 38887
24 Administered Price 8739
25 Administered VMS 30095
26 Adopter Categories 26353
27 Adoption Process 18707
28 Advertiser 10395
29 Advertising 51799
30 Advertising Appeal 53044
31 Advertising Appropriation 7755
32 Advertising Awareness 16641
33 Advertising Brief 19598
34 Advertising Budget 36567
35 Advertising Campaign 8827
36 Advertising Channel 26812
37 Advertising Copy 39120
38 Advertising Coverage 11598
39 Advertising Elasticity of Demand 18875
40 Advertising Frequency 9380
41 Advertising Media 84165
42 Advertising Message 23200
43 Advertising Plan 19617
44 Advertising Research 19893
45 Advertising Strategy 15448
46 Advertising Supplement 13175
47 Advertising Theme 30546
48 Advertising to Sales Ratio 11799
49 Advertising Weight 8135
50 Advertorial 7206
51 Affinity Marketing 7625
52 Affirmative Disclosure 7734
53 After-Marketing 15456
54 Age and Life Cycle 13970
55 Agency of Record 6141
56 Aggressive Exporter 3942
57 Aided Recall 13118
58 AIO- Activities, Interests and Opinions 32897
59 All the Traffic Will Bear 9191
60 Alternative Close 13766
61 Alternative Evaluation 24080
62 Alternative Media 12629
63 Ambient Media 10787
64 Ambush Marketing 6052
65 Ansoff Matrix 42651
66 Arrow Information Paradox 7106
67 Asset Led Marketing 11944
68 Assumptive Close 8213
69 Atmospherics 7730
70 Attitude 24061
71 Attitude Survey 13135
72 Attitudinal Research 11821
73 Audience Profile 16585
74 Automatic Merchandising 6208
75 Autoship 10455
76 Available Market 27903
77 Average Price Paid 4238
78 Average Profit 22958
79 Awareness, Attitude and Usage (AAU) 6525
80 B2B Marketing 10609
81 Back End 16484
82 Backgrounder 8293
83 Balanced scorecard 10568
84 Balloon Test 8609
85 Barometric Price Leadership 18699
86 Barter 6623
87 Bass Diffusion Model 7484
88 Battle of Brands 8246
89 BCG Matrix 21470
90 Behavioral Segmentation 65810
91 Benefit Segmentation 32529
92 Benjamin Franklin Method 4308
93 Black Box Model 41590
94 Blind Box Ad 11366
95 Blue Ocean Strategy 18461
96 Body Copy 27808
97 Bonus Scheme 11064
98 Boomerang Method 12107
99 Bottom Up Forecasting 6644
100 Bottom-Up Pricing 14555
 
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