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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14604
2 360 Degree Branding 59369
3 4 Ps of Marketing 106617
4 4 R's of Marketing 38965
5 40 40 20 Rule 19513
6 5 Cs of Marketing 107309
7 7Ps Booms Bitner 30235
8 A/B Testing 7750
9 Abbrochment 9253
10 Above the Line 16171
11 Acquisition Integration Approaches 16341
12 Action Device 4388
13 Active Customers 10184
14 Active Listening 9649
15 Active Marketing 11051
16 Activity Report 19334
17 Actual Product 34636
18 Actual Value 12565
19 Adaptive Marketing 17320
20 Adaptive Selling 12605
21 Add-On Sale 12715
22 Additional Mark-On 23863
23 ADL Matrix 41894
24 Administered Price 9771
25 Administered VMS 32192
26 Adopter Categories 27706
27 Adoption Process 19756
28 Advertiser 11793
29 Advertising 62995
30 Advertising Appeal 56374
31 Advertising Appropriation 8926
32 Advertising Awareness 18416
33 Advertising Brief 21190
34 Advertising Budget 38505
35 Advertising Campaign 9693
36 Advertising Channel 28615
37 Advertising Copy 41717
38 Advertising Coverage 13008
39 Advertising Elasticity of Demand 20810
40 Advertising Frequency 10512
41 Advertising Media 89083
42 Advertising Message 24302
43 Advertising Plan 21014
44 Advertising Research 21204
45 Advertising Strategy 17072
46 Advertising Supplement 14643
47 Advertising Theme 32774
48 Advertising to Sales Ratio 13053
49 Advertising Weight 9164
50 Advertorial 8193
51 Affinity Marketing 8813
52 Affirmative Disclosure 8711
53 After-Marketing 17002
54 Age and Life Cycle 15279
55 Agency of Record 7219
56 Aggressive Exporter 4784
57 Aided Recall 14474
58 AIO- Activities, Interests and Opinions 35765
59 All the Traffic Will Bear 10289
60 Alternative Close 14862
61 Alternative Evaluation 25429
62 Alternative Media 14300
63 Ambient Media 11967
64 Ambush Marketing 7169
65 Ansoff Matrix 45629
66 Arrow Information Paradox 8436
67 Asset Led Marketing 13084
68 Assumptive Close 9102
69 Atmospherics 9030
70 Attitude 27248
71 Attitude Survey 14573
72 Attitudinal Research 13396
73 Audience Profile 18208
74 Automatic Merchandising 7110
75 Autoship 11952
76 Available Market 30878
77 Average Price Paid 5510
78 Average Profit 24563
79 Awareness, Attitude and Usage (AAU) 8154
80 B2B Marketing 12603
81 Back End 17872
82 Backgrounder 10000
83 Balanced scorecard 11509
84 Balloon Test 9993
85 Barometric Price Leadership 19943
86 Barter 7813
87 Bass Diffusion Model 8368
88 Battle of Brands 9570
89 BCG Matrix 23814
90 Behavioral Segmentation 70605
91 Benefit Segmentation 33900
92 Benjamin Franklin Method 5477
93 Black Box Model 45788
94 Blind Box Ad 13034
95 Blue Ocean Strategy 19279
96 Body Copy 29237
97 Bonus Scheme 12376
98 Boomerang Method 14804
99 Bottom Up Forecasting 7451
100 Bottom-Up Pricing 16062
 
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