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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14582
2 360 Degree Branding 59353
3 4 Ps of Marketing 106561
4 4 R's of Marketing 38938
5 40 40 20 Rule 19488
6 5 Cs of Marketing 107261
7 7Ps Booms Bitner 30216
8 A/B Testing 7747
9 Abbrochment 9248
10 Above the Line 16161
11 Acquisition Integration Approaches 16327
12 Action Device 4380
13 Active Customers 10175
14 Active Listening 9643
15 Active Marketing 11036
16 Activity Report 19323
17 Actual Product 34618
18 Actual Value 12552
19 Adaptive Marketing 17310
20 Adaptive Selling 12598
21 Add-On Sale 12701
22 Additional Mark-On 23855
23 ADL Matrix 41877
24 Administered Price 9765
25 Administered VMS 32185
26 Adopter Categories 27696
27 Adoption Process 19750
28 Advertiser 11783
29 Advertising 62919
30 Advertising Appeal 56345
31 Advertising Appropriation 8916
32 Advertising Awareness 18405
33 Advertising Brief 21181
34 Advertising Budget 38492
35 Advertising Campaign 9690
36 Advertising Channel 28604
37 Advertising Copy 41691
38 Advertising Coverage 12988
39 Advertising Elasticity of Demand 20798
40 Advertising Frequency 10509
41 Advertising Media 89041
42 Advertising Message 24296
43 Advertising Plan 21000
44 Advertising Research 21197
45 Advertising Strategy 17062
46 Advertising Supplement 14631
47 Advertising Theme 32761
48 Advertising to Sales Ratio 13046
49 Advertising Weight 9152
50 Advertorial 8189
51 Affinity Marketing 8798
52 Affirmative Disclosure 8701
53 After-Marketing 16988
54 Age and Life Cycle 15271
55 Agency of Record 7209
56 Aggressive Exporter 4777
57 Aided Recall 14467
58 AIO- Activities, Interests and Opinions 35728
59 All the Traffic Will Bear 10281
60 Alternative Close 14850
61 Alternative Evaluation 25420
62 Alternative Media 14289
63 Ambient Media 11961
64 Ambush Marketing 7164
65 Ansoff Matrix 45608
66 Arrow Information Paradox 8425
67 Asset Led Marketing 13078
68 Assumptive Close 9097
69 Atmospherics 9018
70 Attitude 27224
71 Attitude Survey 14561
72 Attitudinal Research 13381
73 Audience Profile 18196
74 Automatic Merchandising 7104
75 Autoship 11941
76 Available Market 30855
77 Average Price Paid 5503
78 Average Profit 24548
79 Awareness, Attitude and Usage (AAU) 8139
80 B2B Marketing 12586
81 Back End 17864
82 Backgrounder 9986
83 Balanced scorecard 11503
84 Balloon Test 9982
85 Barometric Price Leadership 19935
86 Barter 7808
87 Bass Diffusion Model 8365
88 Battle of Brands 9556
89 BCG Matrix 23795
90 Behavioral Segmentation 70579
91 Benefit Segmentation 33890
92 Benjamin Franklin Method 5472
93 Black Box Model 45759
94 Blind Box Ad 13024
95 Blue Ocean Strategy 19275
96 Body Copy 29224
97 Bonus Scheme 12367
98 Boomerang Method 14781
99 Bottom Up Forecasting 7447
100 Bottom-Up Pricing 16054
 
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