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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14105
2 360 Degree Branding 58729
3 4 Ps of Marketing 105032
4 4 R's of Marketing 38234
5 40 40 20 Rule 19081
6 5 Cs of Marketing 106101
7 7Ps Booms Bitner 29589
8 A/B Testing 7616
9 Abbrochment 9123
10 Above the Line 15854
11 Acquisition Integration Approaches 15911
12 Action Device 4212
13 Active Customers 9943
14 Active Listening 9454
15 Active Marketing 10783
16 Activity Report 19050
17 Actual Product 34140
18 Actual Value 12243
19 Adaptive Marketing 17154
20 Adaptive Selling 12376
21 Add-On Sale 12424
22 Additional Mark-On 23547
23 ADL Matrix 41259
24 Administered Price 9535
25 Administered VMS 31713
26 Adopter Categories 27401
27 Adoption Process 19513
28 Advertiser 11526
29 Advertising 60786
30 Advertising Appeal 55613
31 Advertising Appropriation 8680
32 Advertising Awareness 17971
33 Advertising Brief 20820
34 Advertising Budget 38090
35 Advertising Campaign 9534
36 Advertising Channel 28257
37 Advertising Copy 41031
38 Advertising Coverage 12680
39 Advertising Elasticity of Demand 20365
40 Advertising Frequency 10289
41 Advertising Media 87989
42 Advertising Message 24047
43 Advertising Plan 20686
44 Advertising Research 20942
45 Advertising Strategy 16732
46 Advertising Supplement 14297
47 Advertising Theme 32365
48 Advertising to Sales Ratio 12765
49 Advertising Weight 8902
50 Advertorial 8020
51 Affinity Marketing 8572
52 Affirmative Disclosure 8456
53 After-Marketing 16664
54 Age and Life Cycle 15002
55 Agency of Record 6990
56 Aggressive Exporter 4596
57 Aided Recall 14227
58 AIO- Activities, Interests and Opinions 35053
59 All the Traffic Will Bear 10047
60 Alternative Close 14590
61 Alternative Evaluation 25032
62 Alternative Media 13993
63 Ambient Media 11688
64 Ambush Marketing 6944
65 Ansoff Matrix 44929
66 Arrow Information Paradox 8089
67 Asset Led Marketing 12768
68 Assumptive Close 8882
69 Atmospherics 8733
70 Attitude 26639
71 Attitude Survey 14241
72 Attitudinal Research 13043
73 Audience Profile 17847
74 Automatic Merchandising 6872
75 Autoship 11641
76 Available Market 30297
77 Average Price Paid 5262
78 Average Profit 24160
79 Awareness, Attitude and Usage (AAU) 7811
80 B2B Marketing 12233
81 Back End 17555
82 Backgrounder 9600
83 Balanced scorecard 11306
84 Balloon Test 9691
85 Barometric Price Leadership 19615
86 Barter 7582
87 Bass Diffusion Model 8216
88 Battle of Brands 9275
89 BCG Matrix 23346
90 Behavioral Segmentation 69729
91 Benefit Segmentation 33599
92 Benjamin Franklin Method 5242
93 Black Box Model 44798
94 Blind Box Ad 12712
95 Blue Ocean Strategy 19127
96 Body Copy 28874
97 Bonus Scheme 12086
98 Boomerang Method 14153
99 Bottom Up Forecasting 7273
100 Bottom-Up Pricing 15720
 
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