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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14245
2 360 Degree Branding 58950
3 4 Ps of Marketing 105567
4 4 R's of Marketing 38457
5 40 40 20 Rule 19229
6 5 Cs of Marketing 106497
7 7Ps Booms Bitner 29815
8 A/B Testing 7667
9 Abbrochment 9161
10 Above the Line 15949
11 Acquisition Integration Approaches 16053
12 Action Device 4273
13 Active Customers 10026
14 Active Listening 9521
15 Active Marketing 10872
16 Activity Report 19139
17 Actual Product 34299
18 Actual Value 12343
19 Adaptive Marketing 17210
20 Adaptive Selling 12454
21 Add-On Sale 12511
22 Additional Mark-On 23652
23 ADL Matrix 41477
24 Administered Price 9616
25 Administered VMS 31914
26 Adopter Categories 27504
27 Adoption Process 19592
28 Advertiser 11614
29 Advertising 61491
30 Advertising Appeal 55929
31 Advertising Appropriation 8783
32 Advertising Awareness 18128
33 Advertising Brief 20953
34 Advertising Budget 38243
35 Advertising Campaign 9584
36 Advertising Channel 28392
37 Advertising Copy 41273
38 Advertising Coverage 12784
39 Advertising Elasticity of Demand 20529
40 Advertising Frequency 10371
41 Advertising Media 88332
42 Advertising Message 24130
43 Advertising Plan 20779
44 Advertising Research 21038
45 Advertising Strategy 16842
46 Advertising Supplement 14406
47 Advertising Theme 32498
48 Advertising to Sales Ratio 12862
49 Advertising Weight 9011
50 Advertorial 8085
51 Affinity Marketing 8643
52 Affirmative Disclosure 8529
53 After-Marketing 16769
54 Age and Life Cycle 15090
55 Agency of Record 7061
56 Aggressive Exporter 4652
57 Aided Recall 14321
58 AIO- Activities, Interests and Opinions 35288
59 All the Traffic Will Bear 10123
60 Alternative Close 14672
61 Alternative Evaluation 25140
62 Alternative Media 14096
63 Ambient Media 11795
64 Ambush Marketing 7018
65 Ansoff Matrix 45143
66 Arrow Information Paradox 8188
67 Asset Led Marketing 12852
68 Assumptive Close 8967
69 Atmospherics 8824
70 Attitude 26830
71 Attitude Survey 14362
72 Attitudinal Research 13177
73 Audience Profile 17981
74 Automatic Merchandising 6966
75 Autoship 11746
76 Available Market 30485
77 Average Price Paid 5342
78 Average Profit 24315
79 Awareness, Attitude and Usage (AAU) 7917
80 B2B Marketing 12346
81 Back End 17650
82 Backgrounder 9760
83 Balanced scorecard 11373
84 Balloon Test 9798
85 Barometric Price Leadership 19704
86 Barter 7651
87 Bass Diffusion Model 8265
88 Battle of Brands 9359
89 BCG Matrix 23495
90 Behavioral Segmentation 70037
91 Benefit Segmentation 33696
92 Benjamin Franklin Method 5321
93 Black Box Model 45141
94 Blind Box Ad 12820
95 Blue Ocean Strategy 19172
96 Body Copy 28976
97 Bonus Scheme 12173
98 Boomerang Method 14367
99 Bottom Up Forecasting 7327
100 Bottom-Up Pricing 15878
 
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