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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 13337
2 360 Degree Branding 57600
3 4 Ps of Marketing 101546
4 4 R's of Marketing 37005
5 40 40 20 Rule 18367
6 5 Cs of Marketing 103815
7 7Ps Booms Bitner 28060
8 A/B Testing 7324
9 Abbrochment 8885
10 Above the Line 15287
11 Acquisition Integration Approaches 15100
12 Action Device 3872
13 Active Customers 9474
14 Active Listening 9092
15 Active Marketing 10269
16 Activity Report 18507
17 Actual Product 33178
18 Actual Value 11702
19 Adaptive Marketing 16827
20 Adaptive Selling 11950
21 Add-On Sale 11909
22 Additional Mark-On 22888
23 ADL Matrix 39991
24 Administered Price 9107
25 Administered VMS 30762
26 Adopter Categories 26856
27 Adoption Process 19110
28 Advertiser 10964
29 Advertising 55889
30 Advertising Appeal 54379
31 Advertising Appropriation 8217
32 Advertising Awareness 17180
33 Advertising Brief 20157
34 Advertising Budget 37309
35 Advertising Campaign 9242
36 Advertising Channel 27481
37 Advertising Copy 40053
38 Advertising Coverage 12132
39 Advertising Elasticity of Demand 19528
40 Advertising Frequency 9856
41 Advertising Media 85948
42 Advertising Message 23577
43 Advertising Plan 20101
44 Advertising Research 20361
45 Advertising Strategy 15989
46 Advertising Supplement 13659
47 Advertising Theme 31467
48 Advertising to Sales Ratio 12227
49 Advertising Weight 8496
50 Advertorial 7600
51 Affinity Marketing 8066
52 Affirmative Disclosure 8066
53 After-Marketing 16067
54 Age and Life Cycle 14467
55 Agency of Record 6531
56 Aggressive Exporter 4217
57 Aided Recall 13668
58 AIO- Activities, Interests and Opinions 33849
59 All the Traffic Will Bear 9596
60 Alternative Close 14122
61 Alternative Evaluation 24633
62 Alternative Media 13280
63 Ambient Media 11221
64 Ambush Marketing 6475
65 Ansoff Matrix 43743
66 Arrow Information Paradox 7534
67 Asset Led Marketing 12320
68 Assumptive Close 8519
69 Atmospherics 8242
70 Attitude 25221
71 Attitude Survey 13612
72 Attitudinal Research 12370
73 Audience Profile 17137
74 Automatic Merchandising 6526
75 Autoship 11010
76 Available Market 28924
77 Average Price Paid 4642
78 Average Profit 23552
79 Awareness, Attitude and Usage (AAU) 7070
80 B2B Marketing 11363
81 Back End 17018
82 Backgrounder 8876
83 Balanced scorecard 10928
84 Balloon Test 9100
85 Barometric Price Leadership 19119
86 Barter 7101
87 Bass Diffusion Model 7870
88 Battle of Brands 8744
89 BCG Matrix 22389
90 Behavioral Segmentation 67701
91 Benefit Segmentation 33081
92 Benjamin Franklin Method 4720
93 Black Box Model 43022
94 Blind Box Ad 11951
95 Blue Ocean Strategy 18828
96 Body Copy 28332
97 Bonus Scheme 11435
98 Boomerang Method 12781
99 Bottom Up Forecasting 6933
100 Bottom-Up Pricing 15126
 
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