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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14516
2 360 Degree Branding 59300
3 4 Ps of Marketing 106436
4 4 R's of Marketing 38857
5 40 40 20 Rule 19441
6 5 Cs of Marketing 107144
7 7Ps Booms Bitner 30170
8 A/B Testing 7739
9 Abbrochment 9238
10 Above the Line 16131
11 Acquisition Integration Approaches 16295
12 Action Device 4363
13 Active Customers 10154
14 Active Listening 9626
15 Active Marketing 11014
16 Activity Report 19298
17 Actual Product 34577
18 Actual Value 12521
19 Adaptive Marketing 17300
20 Adaptive Selling 12586
21 Add-On Sale 12675
22 Additional Mark-On 23828
23 ADL Matrix 41822
24 Administered Price 9743
25 Administered VMS 32152
26 Adopter Categories 27672
27 Adoption Process 19720
28 Advertiser 11760
29 Advertising 62703
30 Advertising Appeal 56283
31 Advertising Appropriation 8894
32 Advertising Awareness 18368
33 Advertising Brief 21155
34 Advertising Budget 38457
35 Advertising Campaign 9676
36 Advertising Channel 28579
37 Advertising Copy 41632
38 Advertising Coverage 12956
39 Advertising Elasticity of Demand 20760
40 Advertising Frequency 10498
41 Advertising Media 88937
42 Advertising Message 24274
43 Advertising Plan 20969
44 Advertising Research 21179
45 Advertising Strategy 17025
46 Advertising Supplement 14600
47 Advertising Theme 32727
48 Advertising to Sales Ratio 13023
49 Advertising Weight 9134
50 Advertorial 8179
51 Affinity Marketing 8771
52 Affirmative Disclosure 8665
53 After-Marketing 16950
54 Age and Life Cycle 15246
55 Agency of Record 7189
56 Aggressive Exporter 4760
57 Aided Recall 14444
58 AIO- Activities, Interests and Opinions 35653
59 All the Traffic Will Bear 10261
60 Alternative Close 14828
61 Alternative Evaluation 25393
62 Alternative Media 14266
63 Ambient Media 11938
64 Ambush Marketing 7145
65 Ansoff Matrix 45539
66 Arrow Information Paradox 8396
67 Asset Led Marketing 13048
68 Assumptive Close 9079
69 Atmospherics 8995
70 Attitude 27186
71 Attitude Survey 14532
72 Attitudinal Research 13352
73 Audience Profile 18171
74 Automatic Merchandising 7086
75 Autoship 11910
76 Available Market 30808
77 Average Price Paid 5473
78 Average Profit 24517
79 Awareness, Attitude and Usage (AAU) 8104
80 B2B Marketing 12549
81 Back End 17842
82 Backgrounder 9958
83 Balanced scorecard 11485
84 Balloon Test 9949
85 Barometric Price Leadership 19913
86 Barter 7787
87 Bass Diffusion Model 8357
88 Battle of Brands 9528
89 BCG Matrix 23751
90 Behavioral Segmentation 70508
91 Benefit Segmentation 33867
92 Benjamin Franklin Method 5450
93 Black Box Model 45679
94 Blind Box Ad 12996
95 Blue Ocean Strategy 19264
96 Body Copy 29189
97 Bonus Scheme 12341
98 Boomerang Method 14724
99 Bottom Up Forecasting 7435
100 Bottom-Up Pricing 16024
 
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