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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 12261
2 360 Degree Branding 55791
3 4 Ps of Marketing 96421
4 4 R's of Marketing 34985
5 40 40 20 Rule 17420
6 5 Cs of Marketing 100618
7 7Ps Booms Bitner 26632
8 A/B Testing 6680
9 Abbrochment 8407
10 Above the Line 14379
11 Acquisition Integration Approaches 14190
12 Action Device 3269
13 Active Customers 8770
14 Active Listening 8507
15 Active Marketing 9477
16 Activity Report 17676
17 Actual Product 31869
18 Actual Value 10888
19 Adaptive Marketing 16187
20 Adaptive Selling 11275
21 Add-On Sale 11130
22 Additional Mark-On 22043
23 ADL Matrix 38018
24 Administered Price 8459
25 Administered VMS 29677
26 Adopter Categories 25933
27 Adoption Process 18425
28 Advertiser 10011
29 Advertising 49394
30 Advertising Appeal 51796
31 Advertising Appropriation 7458
32 Advertising Awareness 16193
33 Advertising Brief 19204
34 Advertising Budget 36001
35 Advertising Campaign 8550
36 Advertising Channel 26270
37 Advertising Copy 38361
38 Advertising Coverage 11200
39 Advertising Elasticity of Demand 18261
40 Advertising Frequency 9074
41 Advertising Media 82841
42 Advertising Message 22880
43 Advertising Plan 19221
44 Advertising Research 19479
45 Advertising Strategy 15099
46 Advertising Supplement 12810
47 Advertising Theme 29632
48 Advertising to Sales Ratio 11461
49 Advertising Weight 7863
50 Advertorial 6955
51 Affinity Marketing 7316
52 Affirmative Disclosure 7466
53 After-Marketing 14975
54 Age and Life Cycle 13583
55 Agency of Record 5913
56 Aggressive Exporter 3699
57 Aided Recall 12813
58 AIO- Activities, Interests and Opinions 32232
59 All the Traffic Will Bear 8859
60 Alternative Close 13498
61 Alternative Evaluation 23486
62 Alternative Media 12243
63 Ambient Media 10429
64 Ambush Marketing 5805
65 Ansoff Matrix 41979
66 Arrow Information Paradox 6849
67 Asset Led Marketing 11612
68 Assumptive Close 7960
69 Atmospherics 7405
70 Attitude 23427
71 Attitude Survey 12790
72 Attitudinal Research 11426
73 Audience Profile 16144
74 Automatic Merchandising 5975
75 Autoship 9970
76 Available Market 26969
77 Average Price Paid 3953
78 Average Profit 22582
79 Awareness, Attitude and Usage (AAU) 6164
80 B2B Marketing 10230
81 Back End 16091
82 Backgrounder 7895
83 Balanced scorecard 10358
84 Balloon Test 8238
85 Barometric Price Leadership 18325
86 Barter 6365
87 Bass Diffusion Model 7222
88 Battle of Brands 7929
89 BCG Matrix 20880
90 Behavioral Segmentation 64654
91 Benefit Segmentation 32193
92 Benjamin Franklin Method 4001
93 Black Box Model 40606
94 Blind Box Ad 10904
95 Blue Ocean Strategy 18188
96 Body Copy 27451
97 Bonus Scheme 10862
98 Boomerang Method 11736
99 Bottom Up Forecasting 6476
100 Bottom-Up Pricing 14177
 
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