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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14326
2 360 Degree Branding 59064
3 4 Ps of Marketing 105798
4 4 R's of Marketing 38555
5 40 40 20 Rule 19278
6 5 Cs of Marketing 106663
7 7Ps Booms Bitner 29919
8 A/B Testing 7685
9 Abbrochment 9185
10 Above the Line 15999
11 Acquisition Integration Approaches 16112
12 Action Device 4298
13 Active Customers 10069
14 Active Listening 9552
15 Active Marketing 10910
16 Activity Report 19194
17 Actual Product 34359
18 Actual Value 12389
19 Adaptive Marketing 17233
20 Adaptive Selling 12486
21 Add-On Sale 12557
22 Additional Mark-On 23702
23 ADL Matrix 41574
24 Administered Price 9652
25 Administered VMS 31978
26 Adopter Categories 27554
27 Adoption Process 19627
28 Advertiser 11650
29 Advertising 61840
30 Advertising Appeal 56020
31 Advertising Appropriation 8820
32 Advertising Awareness 18195
33 Advertising Brief 21018
34 Advertising Budget 38303
35 Advertising Campaign 9607
36 Advertising Channel 28449
37 Advertising Copy 41367
38 Advertising Coverage 12830
39 Advertising Elasticity of Demand 20593
40 Advertising Frequency 10404
41 Advertising Media 88487
42 Advertising Message 24173
43 Advertising Plan 20816
44 Advertising Research 21076
45 Advertising Strategy 16896
46 Advertising Supplement 14456
47 Advertising Theme 32564
48 Advertising to Sales Ratio 12906
49 Advertising Weight 9048
50 Advertorial 8108
51 Affinity Marketing 8676
52 Affirmative Disclosure 8569
53 After-Marketing 16822
54 Age and Life Cycle 15138
55 Agency of Record 7097
56 Aggressive Exporter 4678
57 Aided Recall 14350
58 AIO- Activities, Interests and Opinions 35370
59 All the Traffic Will Bear 10163
60 Alternative Close 14714
61 Alternative Evaluation 25195
62 Alternative Media 14142
63 Ambient Media 11827
64 Ambush Marketing 7052
65 Ansoff Matrix 45252
66 Arrow Information Paradox 8248
67 Asset Led Marketing 12892
68 Assumptive Close 9001
69 Atmospherics 8867
70 Attitude 26928
71 Attitude Survey 14407
72 Attitudinal Research 13226
73 Audience Profile 18027
74 Automatic Merchandising 7003
75 Autoship 11781
76 Available Market 30565
77 Average Price Paid 5375
78 Average Profit 24367
79 Awareness, Attitude and Usage (AAU) 7968
80 B2B Marketing 12395
81 Back End 17694
82 Backgrounder 9816
83 Balanced scorecard 11403
84 Balloon Test 9831
85 Barometric Price Leadership 19763
86 Barter 7686
87 Bass Diffusion Model 8288
88 Battle of Brands 9398
89 BCG Matrix 23559
90 Behavioral Segmentation 70175
91 Benefit Segmentation 33747
92 Benjamin Franklin Method 5354
93 Black Box Model 45297
94 Blind Box Ad 12873
95 Blue Ocean Strategy 19200
96 Body Copy 29028
97 Bonus Scheme 12219
98 Boomerang Method 14476
99 Bottom Up Forecasting 7358
100 Bottom-Up Pricing 15913
 
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