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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14326
2 360 Degree Branding 59065
3 4 Ps of Marketing 105801
4 4 R's of Marketing 38556
5 40 40 20 Rule 19279
6 5 Cs of Marketing 106665
7 7Ps Booms Bitner 29920
8 A/B Testing 7685
9 Abbrochment 9185
10 Above the Line 16000
11 Acquisition Integration Approaches 16113
12 Action Device 4299
13 Active Customers 10069
14 Active Listening 9552
15 Active Marketing 10911
16 Activity Report 19194
17 Actual Product 34360
18 Actual Value 12391
19 Adaptive Marketing 17233
20 Adaptive Selling 12486
21 Add-On Sale 12557
22 Additional Mark-On 23703
23 ADL Matrix 41575
24 Administered Price 9652
25 Administered VMS 31980
26 Adopter Categories 27554
27 Adoption Process 19627
28 Advertiser 11651
29 Advertising 61844
30 Advertising Appeal 56022
31 Advertising Appropriation 8820
32 Advertising Awareness 18195
33 Advertising Brief 21020
34 Advertising Budget 38304
35 Advertising Campaign 9607
36 Advertising Channel 28449
37 Advertising Copy 41370
38 Advertising Coverage 12830
39 Advertising Elasticity of Demand 20594
40 Advertising Frequency 10405
41 Advertising Media 88488
42 Advertising Message 24173
43 Advertising Plan 20817
44 Advertising Research 21077
45 Advertising Strategy 16897
46 Advertising Supplement 14456
47 Advertising Theme 32565
48 Advertising to Sales Ratio 12906
49 Advertising Weight 9048
50 Advertorial 8109
51 Affinity Marketing 8676
52 Affirmative Disclosure 8569
53 After-Marketing 16822
54 Age and Life Cycle 15138
55 Agency of Record 7097
56 Aggressive Exporter 4678
57 Aided Recall 14350
58 AIO- Activities, Interests and Opinions 35372
59 All the Traffic Will Bear 10164
60 Alternative Close 14714
61 Alternative Evaluation 25195
62 Alternative Media 14142
63 Ambient Media 11828
64 Ambush Marketing 7052
65 Ansoff Matrix 45253
66 Arrow Information Paradox 8249
67 Asset Led Marketing 12892
68 Assumptive Close 9002
69 Atmospherics 8868
70 Attitude 26930
71 Attitude Survey 14407
72 Attitudinal Research 13226
73 Audience Profile 18029
74 Automatic Merchandising 7003
75 Autoship 11781
76 Available Market 30565
77 Average Price Paid 5375
78 Average Profit 24368
79 Awareness, Attitude and Usage (AAU) 7968
80 B2B Marketing 12395
81 Back End 17694
82 Backgrounder 9817
83 Balanced scorecard 11403
84 Balloon Test 9831
85 Barometric Price Leadership 19764
86 Barter 7686
87 Bass Diffusion Model 8288
88 Battle of Brands 9400
89 BCG Matrix 23559
90 Behavioral Segmentation 70176
91 Benefit Segmentation 33747
92 Benjamin Franklin Method 5355
93 Black Box Model 45300
94 Blind Box Ad 12874
95 Blue Ocean Strategy 19201
96 Body Copy 29029
97 Bonus Scheme 12219
98 Boomerang Method 14476
99 Bottom Up Forecasting 7358
100 Bottom-Up Pricing 15914
 
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