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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14610
2 360 Degree Branding 59380
3 4 Ps of Marketing 106631
4 4 R's of Marketing 38970
5 40 40 20 Rule 19519
6 5 Cs of Marketing 107319
7 7Ps Booms Bitner 30246
8 A/B Testing 7750
9 Abbrochment 9253
10 Above the Line 16173
11 Acquisition Integration Approaches 16345
12 Action Device 4389
13 Active Customers 10186
14 Active Listening 9651
15 Active Marketing 11052
16 Activity Report 19335
17 Actual Product 34641
18 Actual Value 12568
19 Adaptive Marketing 17321
20 Adaptive Selling 12606
21 Add-On Sale 12721
22 Additional Mark-On 23865
23 ADL Matrix 41897
24 Administered Price 9772
25 Administered VMS 32194
26 Adopter Categories 27710
27 Adoption Process 19756
28 Advertiser 11796
29 Advertising 63013
30 Advertising Appeal 56380
31 Advertising Appropriation 8929
32 Advertising Awareness 18421
33 Advertising Brief 21192
34 Advertising Budget 38507
35 Advertising Campaign 9693
36 Advertising Channel 28617
37 Advertising Copy 41726
38 Advertising Coverage 13013
39 Advertising Elasticity of Demand 20812
40 Advertising Frequency 10514
41 Advertising Media 89092
42 Advertising Message 24304
43 Advertising Plan 21019
44 Advertising Research 21207
45 Advertising Strategy 17077
46 Advertising Supplement 14646
47 Advertising Theme 32779
48 Advertising to Sales Ratio 13054
49 Advertising Weight 9164
50 Advertorial 8194
51 Affinity Marketing 8813
52 Affirmative Disclosure 8714
53 After-Marketing 17005
54 Age and Life Cycle 15282
55 Agency of Record 7220
56 Aggressive Exporter 4785
57 Aided Recall 14476
58 AIO- Activities, Interests and Opinions 35774
59 All the Traffic Will Bear 10290
60 Alternative Close 14865
61 Alternative Evaluation 25431
62 Alternative Media 14302
63 Ambient Media 11970
64 Ambush Marketing 7171
65 Ansoff Matrix 45634
66 Arrow Information Paradox 8437
67 Asset Led Marketing 13085
68 Assumptive Close 9103
69 Atmospherics 9033
70 Attitude 27253
71 Attitude Survey 14577
72 Attitudinal Research 13399
73 Audience Profile 18213
74 Automatic Merchandising 7110
75 Autoship 11954
76 Available Market 30883
77 Average Price Paid 5513
78 Average Profit 24564
79 Awareness, Attitude and Usage (AAU) 8159
80 B2B Marketing 12607
81 Back End 17873
82 Backgrounder 10002
83 Balanced scorecard 11510
84 Balloon Test 9997
85 Barometric Price Leadership 19944
86 Barter 7816
87 Bass Diffusion Model 8369
88 Battle of Brands 9573
89 BCG Matrix 23817
90 Behavioral Segmentation 70608
91 Benefit Segmentation 33901
92 Benjamin Franklin Method 5480
93 Black Box Model 45800
94 Blind Box Ad 13038
95 Blue Ocean Strategy 19279
96 Body Copy 29239
97 Bonus Scheme 12380
98 Boomerang Method 14812
99 Bottom Up Forecasting 7451
100 Bottom-Up Pricing 16066
 
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