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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11436
2 360 Degree Branding 52740
3 4 Ps of Marketing 92426
4 4 R’s of Marketing 33344
5 40 40 20 Rule 16532
6 5 Cs of Marketing 97841
7 7Ps Booms Bitner 25581
8 A/B Testing 6182
9 Abbrochment 7934
10 Above the Line 13633
11 Acquisition Integration Approaches 13527
12 Action Device 2747
13 Active Customers 8163
14 Active Listening 8076
15 Active Marketing 8722
16 Activity Report 16950
17 Actual Product 30728
18 Actual Value 10036
19 Adaptive Marketing 15638
20 Adaptive Selling 10672
21 Add-On Sale 10455
22 Additional Mark-On 20919
23 ADL Matrix 36237
24 Administered Price 7990
25 Administered VMS 28582
26 Adopter Categories 25086
27 Adoption Process 17894
28 Advertiser 9291
29 Advertising 44638
30 Advertising Appeal 48724
31 Advertising Appropriation 6753
32 Advertising Awareness 15208
33 Advertising Brief 18370
34 Advertising Budget 34548
35 Advertising Campaign 8002
36 Advertising Channel 25022
37 Advertising Copy 37002
38 Advertising Coverage 10299
39 Advertising Elasticity of Demand 16871
40 Advertising Frequency 8515
41 Advertising Media 79303
42 Advertising Message 22302
43 Advertising Plan 18419
44 Advertising Research 18738
45 Advertising Strategy 14337
46 Advertising Supplement 11973
47 Advertising Theme 27786
48 Advertising to Sales Ratio 10791
49 Advertising Weight 7294
50 Advertorial 6538
51 Affinity Marketing 6666
52 Affirmative Disclosure 6909
53 After-Marketing 13880
54 Age and Life Cycle 12753
55 Agency of Record 5471
56 Aggressive Exporter 3108
57 Aided Recall 11953
58 AIO- Activities, Interests and Opinions 30376
59 All the Traffic Will Bear 8202
60 Alternative Close 12973
61 Alternative Evaluation 22249
62 Alternative Media 11336
63 Ambient Media 9776
64 Ambush Marketing 5391
65 Ansoff Matrix 40461
66 Arrow Information Paradox 6266
67 Asset Led Marketing 10806
68 Assumptive Close 7489
69 Atmospherics 6787
70 Attitude 21891
71 Attitude Survey 11909
72 Attitudinal Research 10440
73 Audience Profile 15326
74 Automatic Merchandising 5514
75 Autoship 8908
76 Available Market 24787
77 Average Price Paid 3349
78 Average Profit 21754
79 Awareness, Attitude and Usage (AAU) 5344
80 B2B Marketing 9293
81 Back End 15121
82 Backgrounder 7021
83 Balanced scorecard 9908
84 Balloon Test 7468
85 Barometric Price Leadership 17464
86 Barter 5870
87 Bass Diffusion Model 6696
88 Battle of Brands 7232
89 BCG Matrix 19597
90 Behavioral Segmentation 62375
91 Benefit Segmentation 31437
92 Benjamin Franklin Method 3346
93 Blind Box Ad 9793
94 Blue Ocean Strategy 17712
95 Body Copy 26678
96 Bonus Scheme 10354
97 Boomerang Method 10798
98 Bottom Up Forecasting 6058
99 Bottom-Up Pricing 13320
100 Brand 11358
 
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