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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 12512
2 360 Degree Branding 56375
3 4 Ps of Marketing 97832
4 4 R's of Marketing 35634
5 40 40 20 Rule 17616
6 5 Cs of Marketing 101468
7 7Ps Booms Bitner 26973
8 A/B Testing 6827
9 Abbrochment 8519
10 Above the Line 14611
11 Acquisition Integration Approaches 14376
12 Action Device 3384
13 Active Customers 8938
14 Active Listening 8611
15 Active Marketing 9638
16 Activity Report 17873
17 Actual Product 32232
18 Actual Value 11137
19 Adaptive Marketing 16327
20 Adaptive Selling 11437
21 Add-On Sale 11298
22 Additional Mark-On 22277
23 ADL Matrix 38604
24 Administered Price 8611
25 Administered VMS 29928
26 Adopter Categories 26160
27 Adoption Process 18585
28 Advertiser 10238
29 Advertising 50967
30 Advertising Appeal 52625
31 Advertising Appropriation 7624
32 Advertising Awareness 16476
33 Advertising Brief 19438
34 Advertising Budget 36339
35 Advertising Campaign 8700
36 Advertising Channel 26598
37 Advertising Copy 38847
38 Advertising Coverage 11425
39 Advertising Elasticity of Demand 18632
40 Advertising Frequency 9252
41 Advertising Media 83713
42 Advertising Message 23074
43 Advertising Plan 19441
44 Advertising Research 19699
45 Advertising Strategy 15295
46 Advertising Supplement 13029
47 Advertising Theme 30235
48 Advertising to Sales Ratio 11655
49 Advertising Weight 8024
50 Advertorial 7081
51 Affinity Marketing 7509
52 Affirmative Disclosure 7618
53 After-Marketing 15256
54 Age and Life Cycle 13807
55 Agency of Record 6030
56 Aggressive Exporter 3839
57 Aided Recall 12988
58 AIO- Activities, Interests and Opinions 32603
59 All the Traffic Will Bear 9052
60 Alternative Close 13640
61 Alternative Evaluation 23834
62 Alternative Media 12470
63 Ambient Media 10651
64 Ambush Marketing 5937
65 Ansoff Matrix 42370
66 Arrow Information Paradox 6995
67 Asset Led Marketing 11819
68 Assumptive Close 8101
69 Atmospherics 7579
70 Attitude 23810
71 Attitude Survey 12999
72 Attitudinal Research 11655
73 Audience Profile 16397
74 Automatic Merchandising 6109
75 Autoship 10258
76 Available Market 27611
77 Average Price Paid 4101
78 Average Profit 22790
79 Awareness, Attitude and Usage (AAU) 6362
80 B2B Marketing 10458
81 Back End 16339
82 Backgrounder 8113
83 Balanced scorecard 10461
84 Balloon Test 8465
85 Barometric Price Leadership 18549
86 Barter 6525
87 Bass Diffusion Model 7373
88 Battle of Brands 8108
89 BCG Matrix 21212
90 Behavioral Segmentation 65372
91 Benefit Segmentation 32375
92 Benjamin Franklin Method 4195
93 Black Box Model 41217
94 Blind Box Ad 11176
95 Blue Ocean Strategy 18331
96 Body Copy 27667
97 Bonus Scheme 10972
98 Boomerang Method 11944
99 Bottom Up Forecasting 6562
100 Bottom-Up Pricing 14408
 
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