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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14224
2 360 Degree Branding 58922
3 4 Ps of Marketing 105504
4 4 R's of Marketing 38430
5 40 40 20 Rule 19209
6 5 Cs of Marketing 106446
7 7Ps Booms Bitner 29784
8 A/B Testing 7662
9 Abbrochment 9159
10 Above the Line 15938
11 Acquisition Integration Approaches 16037
12 Action Device 4267
13 Active Customers 10014
14 Active Listening 9513
15 Active Marketing 10856
16 Activity Report 19128
17 Actual Product 34281
18 Actual Value 12331
19 Adaptive Marketing 17201
20 Adaptive Selling 12445
21 Add-On Sale 12500
22 Additional Mark-On 23639
23 ADL Matrix 41449
24 Administered Price 9600
25 Administered VMS 31889
26 Adopter Categories 27488
27 Adoption Process 19580
28 Advertiser 11604
29 Advertising 61399
30 Advertising Appeal 55910
31 Advertising Appropriation 8776
32 Advertising Awareness 18106
33 Advertising Brief 20936
34 Advertising Budget 38217
35 Advertising Campaign 9578
36 Advertising Channel 28378
37 Advertising Copy 41234
38 Advertising Coverage 12771
39 Advertising Elasticity of Demand 20509
40 Advertising Frequency 10366
41 Advertising Media 88285
42 Advertising Message 24124
43 Advertising Plan 20769
44 Advertising Research 21025
45 Advertising Strategy 16833
46 Advertising Supplement 14396
47 Advertising Theme 32480
48 Advertising to Sales Ratio 12848
49 Advertising Weight 9001
50 Advertorial 8081
51 Affinity Marketing 8637
52 Affirmative Disclosure 8522
53 After-Marketing 16758
54 Age and Life Cycle 15082
55 Agency of Record 7057
56 Aggressive Exporter 4646
57 Aided Recall 14313
58 AIO- Activities, Interests and Opinions 35261
59 All the Traffic Will Bear 10114
60 Alternative Close 14664
61 Alternative Evaluation 25118
62 Alternative Media 14082
63 Ambient Media 11785
64 Ambush Marketing 7009
65 Ansoff Matrix 45120
66 Arrow Information Paradox 8173
67 Asset Led Marketing 12841
68 Assumptive Close 8958
69 Atmospherics 8812
70 Attitude 26810
71 Attitude Survey 14351
72 Attitudinal Research 13164
73 Audience Profile 17969
74 Automatic Merchandising 6950
75 Autoship 11734
76 Available Market 30467
77 Average Price Paid 5335
78 Average Profit 24299
79 Awareness, Attitude and Usage (AAU) 7905
80 B2B Marketing 12333
81 Back End 17637
82 Backgrounder 9750
83 Balanced scorecard 11369
84 Balloon Test 9784
85 Barometric Price Leadership 19689
86 Barter 7643
87 Bass Diffusion Model 8261
88 Battle of Brands 9350
89 BCG Matrix 23486
90 Behavioral Segmentation 69998
91 Benefit Segmentation 33684
92 Benjamin Franklin Method 5311
93 Black Box Model 45092
94 Blind Box Ad 12806
95 Blue Ocean Strategy 19167
96 Body Copy 28963
97 Bonus Scheme 12164
98 Boomerang Method 14338
99 Bottom Up Forecasting 7321
100 Bottom-Up Pricing 15869
 
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