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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14036
2 360 Degree Branding 58613
3 4 Ps of Marketing 104657
4 4 R's of Marketing 38111
5 40 40 20 Rule 19013
6 5 Cs of Marketing 105836
7 7Ps Booms Bitner 29431
8 A/B Testing 7587
9 Abbrochment 9095
10 Above the Line 15795
11 Acquisition Integration Approaches 15821
12 Action Device 4174
13 Active Customers 9902
14 Active Listening 9418
15 Active Marketing 10727
16 Activity Report 18995
17 Actual Product 34044
18 Actual Value 12188
19 Adaptive Marketing 17123
20 Adaptive Selling 12320
21 Add-On Sale 12367
22 Additional Mark-On 23489
23 ADL Matrix 41112
24 Administered Price 9495
25 Administered VMS 31596
26 Adopter Categories 27346
27 Adoption Process 19469
28 Advertiser 11476
29 Advertising 60291
30 Advertising Appeal 55442
31 Advertising Appropriation 8643
32 Advertising Awareness 17883
33 Advertising Brief 20746
34 Advertising Budget 38003
35 Advertising Campaign 9510
36 Advertising Channel 28186
37 Advertising Copy 40905
38 Advertising Coverage 12627
39 Advertising Elasticity of Demand 20286
40 Advertising Frequency 10238
41 Advertising Media 87762
42 Advertising Message 23992
43 Advertising Plan 20624
44 Advertising Research 20871
45 Advertising Strategy 16654
46 Advertising Supplement 14228
47 Advertising Theme 32288
48 Advertising to Sales Ratio 12712
49 Advertising Weight 8854
50 Advertorial 7980
51 Affinity Marketing 8501
52 Affirmative Disclosure 8403
53 After-Marketing 16599
54 Age and Life Cycle 14952
55 Agency of Record 6945
56 Aggressive Exporter 4520
57 Aided Recall 14161
58 AIO- Activities, Interests and Opinions 34921
59 All the Traffic Will Bear 9997
60 Alternative Close 14542
61 Alternative Evaluation 24990
62 Alternative Media 13924
63 Ambient Media 11631
64 Ambush Marketing 6893
65 Ansoff Matrix 44796
66 Arrow Information Paradox 8034
67 Asset Led Marketing 12710
68 Assumptive Close 8841
69 Atmospherics 8672
70 Attitude 26489
71 Attitude Survey 14175
72 Attitudinal Research 12980
73 Audience Profile 17767
74 Automatic Merchandising 6827
75 Autoship 11554
76 Available Market 30170
77 Average Price Paid 5205
78 Average Profit 24090
79 Awareness, Attitude and Usage (AAU) 7737
80 B2B Marketing 12162
81 Back End 17506
82 Backgrounder 9521
83 Balanced scorecard 11272
84 Balloon Test 9637
85 Barometric Price Leadership 19565
86 Barter 7528
87 Bass Diffusion Model 8184
88 Battle of Brands 9210
89 BCG Matrix 23236
90 Behavioral Segmentation 69520
91 Benefit Segmentation 33545
92 Benjamin Franklin Method 5199
93 Black Box Model 44601
94 Blind Box Ad 12639
95 Blue Ocean Strategy 19100
96 Body Copy 28822
97 Bonus Scheme 12022
98 Boomerang Method 14021
99 Bottom Up Forecasting 7235
100 Bottom-Up Pricing 15643
 
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