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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14461
2 360 Degree Branding 59228
3 4 Ps of Marketing 106211
4 4 R's of Marketing 38748
5 40 40 20 Rule 19374
6 5 Cs of Marketing 106983
7 7Ps Booms Bitner 30096
8 A/B Testing 7720
9 Abbrochment 9218
10 Above the Line 16095
11 Acquisition Integration Approaches 16226
12 Action Device 4345
13 Active Customers 10120
14 Active Listening 9599
15 Active Marketing 10983
16 Activity Report 19261
17 Actual Product 34509
18 Actual Value 12487
19 Adaptive Marketing 17274
20 Adaptive Selling 12549
21 Add-On Sale 12632
22 Additional Mark-On 23788
23 ADL Matrix 41742
24 Administered Price 9709
25 Administered VMS 32099
26 Adopter Categories 27630
27 Adoption Process 19686
28 Advertiser 11722
29 Advertising 62418
30 Advertising Appeal 56200
31 Advertising Appropriation 8869
32 Advertising Awareness 18307
33 Advertising Brief 21110
34 Advertising Budget 38405
35 Advertising Campaign 9652
36 Advertising Channel 28533
37 Advertising Copy 41536
38 Advertising Coverage 12916
39 Advertising Elasticity of Demand 20700
40 Advertising Frequency 10469
41 Advertising Media 88806
42 Advertising Message 24239
43 Advertising Plan 20911
44 Advertising Research 21144
45 Advertising Strategy 16983
46 Advertising Supplement 14552
47 Advertising Theme 32676
48 Advertising to Sales Ratio 12981
49 Advertising Weight 9104
50 Advertorial 8152
51 Affinity Marketing 8735
52 Affirmative Disclosure 8628
53 After-Marketing 16915
54 Age and Life Cycle 15206
55 Agency of Record 7158
56 Aggressive Exporter 4732
57 Aided Recall 14418
58 AIO- Activities, Interests and Opinions 35542
59 All the Traffic Will Bear 10222
60 Alternative Close 14789
61 Alternative Evaluation 25330
62 Alternative Media 14232
63 Ambient Media 11895
64 Ambush Marketing 7115
65 Ansoff Matrix 45433
66 Arrow Information Paradox 8345
67 Asset Led Marketing 12993
68 Assumptive Close 9059
69 Atmospherics 8942
70 Attitude 27085
71 Attitude Survey 14491
72 Attitudinal Research 13313
73 Audience Profile 18127
74 Automatic Merchandising 7059
75 Autoship 11867
76 Available Market 30742
77 Average Price Paid 5435
78 Average Profit 24467
79 Awareness, Attitude and Usage (AAU) 8059
80 B2B Marketing 12501
81 Back End 17788
82 Backgrounder 9918
83 Balanced scorecard 11453
84 Balloon Test 9911
85 Barometric Price Leadership 19867
86 Barter 7755
87 Bass Diffusion Model 8336
88 Battle of Brands 9483
89 BCG Matrix 23687
90 Behavioral Segmentation 70397
91 Benefit Segmentation 33829
92 Benjamin Franklin Method 5416
93 Black Box Model 45546
94 Blind Box Ad 12950
95 Blue Ocean Strategy 19245
96 Body Copy 29138
97 Bonus Scheme 12297
98 Boomerang Method 14638
99 Bottom Up Forecasting 7407
100 Bottom-Up Pricing 15988
 
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