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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14449
2 360 Degree Branding 59216
3 4 Ps of Marketing 106180
4 4 R's of Marketing 38733
5 40 40 20 Rule 19366
6 5 Cs of Marketing 106951
7 7Ps Booms Bitner 30081
8 A/B Testing 7718
9 Abbrochment 9216
10 Above the Line 16083
11 Acquisition Integration Approaches 16215
12 Action Device 4341
13 Active Customers 10116
14 Active Listening 9594
15 Active Marketing 10972
16 Activity Report 19249
17 Actual Product 34498
18 Actual Value 12478
19 Adaptive Marketing 17270
20 Adaptive Selling 12539
21 Add-On Sale 12625
22 Additional Mark-On 23779
23 ADL Matrix 41727
24 Administered Price 9701
25 Administered VMS 32087
26 Adopter Categories 27626
27 Adoption Process 19681
28 Advertiser 11712
29 Advertising 62377
30 Advertising Appeal 56186
31 Advertising Appropriation 8868
32 Advertising Awareness 18296
33 Advertising Brief 21103
34 Advertising Budget 38390
35 Advertising Campaign 9644
36 Advertising Channel 28527
37 Advertising Copy 41525
38 Advertising Coverage 12907
39 Advertising Elasticity of Demand 20689
40 Advertising Frequency 10467
41 Advertising Media 88776
42 Advertising Message 24230
43 Advertising Plan 20901
44 Advertising Research 21135
45 Advertising Strategy 16976
46 Advertising Supplement 14544
47 Advertising Theme 32669
48 Advertising to Sales Ratio 12977
49 Advertising Weight 9096
50 Advertorial 8146
51 Affinity Marketing 8730
52 Affirmative Disclosure 8623
53 After-Marketing 16902
54 Age and Life Cycle 15199
55 Agency of Record 7154
56 Aggressive Exporter 4726
57 Aided Recall 14411
58 AIO- Activities, Interests and Opinions 35526
59 All the Traffic Will Bear 10216
60 Alternative Close 14781
61 Alternative Evaluation 25324
62 Alternative Media 14225
63 Ambient Media 11888
64 Ambush Marketing 7110
65 Ansoff Matrix 45419
66 Arrow Information Paradox 8337
67 Asset Led Marketing 12983
68 Assumptive Close 9052
69 Atmospherics 8937
70 Attitude 27074
71 Attitude Survey 14488
72 Attitudinal Research 13304
73 Audience Profile 18118
74 Automatic Merchandising 7055
75 Autoship 11859
76 Available Market 30721
77 Average Price Paid 5429
78 Average Profit 24458
79 Awareness, Attitude and Usage (AAU) 8053
80 B2B Marketing 12496
81 Back End 17783
82 Backgrounder 9909
83 Balanced scorecard 11448
84 Balloon Test 9903
85 Barometric Price Leadership 19860
86 Barter 7752
87 Bass Diffusion Model 8332
88 Battle of Brands 9474
89 BCG Matrix 23679
90 Behavioral Segmentation 70380
91 Benefit Segmentation 33822
92 Benjamin Franklin Method 5407
93 Black Box Model 45524
94 Blind Box Ad 12939
95 Blue Ocean Strategy 19241
96 Body Copy 29123
97 Bonus Scheme 12288
98 Boomerang Method 14622
99 Bottom Up Forecasting 7402
100 Bottom-Up Pricing 15980
 
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