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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14166
2 360 Degree Branding 58830
3 4 Ps of Marketing 105306
4 4 R's of Marketing 38351
5 40 40 20 Rule 19145
6 5 Cs of Marketing 106301
7 7Ps Booms Bitner 29695
8 A/B Testing 7650
9 Abbrochment 9145
10 Above the Line 15907
11 Acquisition Integration Approaches 15983
12 Action Device 4245
13 Active Customers 9984
14 Active Listening 9488
15 Active Marketing 10826
16 Activity Report 19091
17 Actual Product 34211
18 Actual Value 12288
19 Adaptive Marketing 17181
20 Adaptive Selling 12416
21 Add-On Sale 12466
22 Additional Mark-On 23603
23 ADL Matrix 41360
24 Administered Price 9568
25 Administered VMS 31823
26 Adopter Categories 27447
27 Adoption Process 19557
28 Advertiser 11566
29 Advertising 61151
30 Advertising Appeal 55791
31 Advertising Appropriation 8737
32 Advertising Awareness 18051
33 Advertising Brief 20881
34 Advertising Budget 38164
35 Advertising Campaign 9563
36 Advertising Channel 28322
37 Advertising Copy 41141
38 Advertising Coverage 12736
39 Advertising Elasticity of Demand 20445
40 Advertising Frequency 10336
41 Advertising Media 88159
42 Advertising Message 24087
43 Advertising Plan 20733
44 Advertising Research 20996
45 Advertising Strategy 16790
46 Advertising Supplement 14358
47 Advertising Theme 32425
48 Advertising to Sales Ratio 12813
49 Advertising Weight 8960
50 Advertorial 8056
51 Affinity Marketing 8606
52 Affirmative Disclosure 8496
53 After-Marketing 16722
54 Age and Life Cycle 15045
55 Agency of Record 7031
56 Aggressive Exporter 4625
57 Aided Recall 14280
58 AIO- Activities, Interests and Opinions 35181
59 All the Traffic Will Bear 10087
60 Alternative Close 14632
61 Alternative Evaluation 25073
62 Alternative Media 14047
63 Ambient Media 11740
64 Ambush Marketing 6978
65 Ansoff Matrix 45026
66 Arrow Information Paradox 8139
67 Asset Led Marketing 12808
68 Assumptive Close 8930
69 Atmospherics 8771
70 Attitude 26746
71 Attitude Survey 14299
72 Attitudinal Research 13107
73 Audience Profile 17906
74 Automatic Merchandising 6923
75 Autoship 11698
76 Available Market 30397
77 Average Price Paid 5311
78 Average Profit 24239
79 Awareness, Attitude and Usage (AAU) 7872
80 B2B Marketing 12290
81 Back End 17599
82 Backgrounder 9700
83 Balanced scorecard 11344
84 Balloon Test 9740
85 Barometric Price Leadership 19647
86 Barter 7619
87 Bass Diffusion Model 8241
88 Battle of Brands 9321
89 BCG Matrix 23429
90 Behavioral Segmentation 69871
91 Benefit Segmentation 33640
92 Benjamin Franklin Method 5280
93 Black Box Model 44950
94 Blind Box Ad 12762
95 Blue Ocean Strategy 19150
96 Body Copy 28927
97 Bonus Scheme 12127
98 Boomerang Method 14252
99 Bottom Up Forecasting 7303
100 Bottom-Up Pricing 15813
 
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