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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14319
2 360 Degree Branding 59054
3 4 Ps of Marketing 105779
4 4 R's of Marketing 38541
5 40 40 20 Rule 19271
6 5 Cs of Marketing 106651
7 7Ps Booms Bitner 29905
8 A/B Testing 7682
9 Abbrochment 9181
10 Above the Line 15994
11 Acquisition Integration Approaches 16104
12 Action Device 4297
13 Active Customers 10063
14 Active Listening 9549
15 Active Marketing 10906
16 Activity Report 19187
17 Actual Product 34351
18 Actual Value 12385
19 Adaptive Marketing 17231
20 Adaptive Selling 12481
21 Add-On Sale 12551
22 Additional Mark-On 23698
23 ADL Matrix 41568
24 Administered Price 9646
25 Administered VMS 31971
26 Adopter Categories 27548
27 Adoption Process 19623
28 Advertiser 11647
29 Advertising 61801
30 Advertising Appeal 56013
31 Advertising Appropriation 8818
32 Advertising Awareness 18188
33 Advertising Brief 21009
34 Advertising Budget 38295
35 Advertising Campaign 9606
36 Advertising Channel 28446
37 Advertising Copy 41358
38 Advertising Coverage 12824
39 Advertising Elasticity of Demand 20586
40 Advertising Frequency 10402
41 Advertising Media 88476
42 Advertising Message 24169
43 Advertising Plan 20812
44 Advertising Research 21075
45 Advertising Strategy 16892
46 Advertising Supplement 14450
47 Advertising Theme 32553
48 Advertising to Sales Ratio 12900
49 Advertising Weight 9044
50 Advertorial 8107
51 Affinity Marketing 8673
52 Affirmative Disclosure 8564
53 After-Marketing 16816
54 Age and Life Cycle 15132
55 Agency of Record 7092
56 Aggressive Exporter 4676
57 Aided Recall 14349
58 AIO- Activities, Interests and Opinions 35365
59 All the Traffic Will Bear 10160
60 Alternative Close 14710
61 Alternative Evaluation 25190
62 Alternative Media 14136
63 Ambient Media 11824
64 Ambush Marketing 7049
65 Ansoff Matrix 45238
66 Arrow Information Paradox 8240
67 Asset Led Marketing 12884
68 Assumptive Close 8998
69 Atmospherics 8862
70 Attitude 26916
71 Attitude Survey 14402
72 Attitudinal Research 13224
73 Audience Profile 18024
74 Automatic Merchandising 6997
75 Autoship 11776
76 Available Market 30558
77 Average Price Paid 5372
78 Average Profit 24358
79 Awareness, Attitude and Usage (AAU) 7963
80 B2B Marketing 12391
81 Back End 17689
82 Backgrounder 9809
83 Balanced scorecard 11400
84 Balloon Test 9827
85 Barometric Price Leadership 19758
86 Barter 7683
87 Bass Diffusion Model 8285
88 Battle of Brands 9392
89 BCG Matrix 23551
90 Behavioral Segmentation 70161
91 Benefit Segmentation 33740
92 Benjamin Franklin Method 5351
93 Black Box Model 45281
94 Blind Box Ad 12864
95 Blue Ocean Strategy 19197
96 Body Copy 29021
97 Bonus Scheme 12215
98 Boomerang Method 14462
99 Bottom Up Forecasting 7356
100 Bottom-Up Pricing 15906
 
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