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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14148
2 360 Degree Branding 58797
3 4 Ps of Marketing 105227
4 4 R's of Marketing 38310
5 40 40 20 Rule 19125
6 5 Cs of Marketing 106241
7 7Ps Booms Bitner 29666
8 A/B Testing 7644
9 Abbrochment 9137
10 Above the Line 15892
11 Acquisition Integration Approaches 15959
12 Action Device 4235
13 Active Customers 9971
14 Active Listening 9479
15 Active Marketing 10817
16 Activity Report 19079
17 Actual Product 34190
18 Actual Value 12276
19 Adaptive Marketing 17173
20 Adaptive Selling 12407
21 Add-On Sale 12456
22 Additional Mark-On 23589
23 ADL Matrix 41328
24 Administered Price 9557
25 Administered VMS 31788
26 Adopter Categories 27433
27 Adoption Process 19548
28 Advertiser 11553
29 Advertising 61039
30 Advertising Appeal 55731
31 Advertising Appropriation 8716
32 Advertising Awareness 18024
33 Advertising Brief 20858
34 Advertising Budget 38145
35 Advertising Campaign 9555
36 Advertising Channel 28303
37 Advertising Copy 41109
38 Advertising Coverage 12718
39 Advertising Elasticity of Demand 20420
40 Advertising Frequency 10328
41 Advertising Media 88112
42 Advertising Message 24077
43 Advertising Plan 20722
44 Advertising Research 20976
45 Advertising Strategy 16771
46 Advertising Supplement 14336
47 Advertising Theme 32408
48 Advertising to Sales Ratio 12801
49 Advertising Weight 8946
50 Advertorial 8047
51 Affinity Marketing 8594
52 Affirmative Disclosure 8486
53 After-Marketing 16707
54 Age and Life Cycle 15033
55 Agency of Record 7019
56 Aggressive Exporter 4619
57 Aided Recall 14268
58 AIO- Activities, Interests and Opinions 35146
59 All the Traffic Will Bear 10073
60 Alternative Close 14619
61 Alternative Evaluation 25055
62 Alternative Media 14030
63 Ambient Media 11725
64 Ambush Marketing 6967
65 Ansoff Matrix 44998
66 Arrow Information Paradox 8128
67 Asset Led Marketing 12794
68 Assumptive Close 8918
69 Atmospherics 8762
70 Attitude 26712
71 Attitude Survey 14282
72 Attitudinal Research 13076
73 Audience Profile 17887
74 Automatic Merchandising 6913
75 Autoship 11683
76 Available Market 30366
77 Average Price Paid 5294
78 Average Profit 24218
79 Awareness, Attitude and Usage (AAU) 7854
80 B2B Marketing 12275
81 Back End 17583
82 Backgrounder 9671
83 Balanced scorecard 11335
84 Balloon Test 9725
85 Barometric Price Leadership 19638
86 Barter 7610
87 Bass Diffusion Model 8236
88 Battle of Brands 9304
89 BCG Matrix 23411
90 Behavioral Segmentation 69831
91 Benefit Segmentation 33632
92 Benjamin Franklin Method 5267
93 Black Box Model 44910
94 Blind Box Ad 12746
95 Blue Ocean Strategy 19143
96 Body Copy 28907
97 Bonus Scheme 12113
98 Boomerang Method 14212
99 Bottom Up Forecasting 7298
100 Bottom-Up Pricing 15785
 
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