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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 12360
2 360 Degree Branding 56044
3 4 Ps of Marketing 97009
4 4 R's of Marketing 35257
5 40 40 20 Rule 17506
6 5 Cs of Marketing 100954
7 7Ps Booms Bitner 26786
8 A/B Testing 6738
9 Abbrochment 8450
10 Above the Line 14475
11 Acquisition Integration Approaches 14261
12 Action Device 3314
13 Active Customers 8833
14 Active Listening 8551
15 Active Marketing 9543
16 Activity Report 17751
17 Actual Product 32024
18 Actual Value 10996
19 Adaptive Marketing 16248
20 Adaptive Selling 11344
21 Add-On Sale 11203
22 Additional Mark-On 22136
23 ADL Matrix 38294
24 Administered Price 8530
25 Administered VMS 29795
26 Adopter Categories 26030
27 Adoption Process 18497
28 Advertiser 10091
29 Advertising 50091
30 Advertising Appeal 52207
31 Advertising Appropriation 7521
32 Advertising Awareness 16298
33 Advertising Brief 19275
34 Advertising Budget 36147
35 Advertising Campaign 8615
36 Advertising Channel 26399
37 Advertising Copy 38581
38 Advertising Coverage 11302
39 Advertising Elasticity of Demand 18393
40 Advertising Frequency 9145
41 Advertising Media 83197
42 Advertising Message 22978
43 Advertising Plan 19310
44 Advertising Research 19572
45 Advertising Strategy 15181
46 Advertising Supplement 12909
47 Advertising Theme 29875
48 Advertising to Sales Ratio 11541
49 Advertising Weight 7927
50 Advertorial 7001
51 Affinity Marketing 7395
52 Affirmative Disclosure 7522
53 After-Marketing 15077
54 Age and Life Cycle 13666
55 Agency of Record 5960
56 Aggressive Exporter 3756
57 Aided Recall 12884
58 AIO- Activities, Interests and Opinions 32390
59 All the Traffic Will Bear 8944
60 Alternative Close 13555
61 Alternative Evaluation 23609
62 Alternative Media 12337
63 Ambient Media 10507
64 Ambush Marketing 5852
65 Ansoff Matrix 42126
66 Arrow Information Paradox 6914
67 Asset Led Marketing 11712
68 Assumptive Close 8021
69 Atmospherics 7473
70 Attitude 23587
71 Attitude Survey 12885
72 Attitudinal Research 11535
73 Audience Profile 16244
74 Automatic Merchandising 6025
75 Autoship 10099
76 Available Market 27230
77 Average Price Paid 4009
78 Average Profit 22674
79 Awareness, Attitude and Usage (AAU) 6226
80 B2B Marketing 10329
81 Back End 16185
82 Backgrounder 7976
83 Balanced scorecard 10407
84 Balloon Test 8320
85 Barometric Price Leadership 18429
86 Barter 6443
87 Bass Diffusion Model 7283
88 Battle of Brands 8008
89 BCG Matrix 21011
90 Behavioral Segmentation 64954
91 Benefit Segmentation 32273
92 Benjamin Franklin Method 4073
93 Black Box Model 40862
94 Blind Box Ad 11013
95 Blue Ocean Strategy 18243
96 Body Copy 27548
97 Bonus Scheme 10925
98 Boomerang Method 11826
99 Bottom Up Forecasting 6511
100 Bottom-Up Pricing 14295
 
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