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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 13885
2 360 Degree Branding 58339
3 4 Ps of Marketing 103952
4 4 R's of Marketing 37834
5 40 40 20 Rule 18862
6 5 Cs of Marketing 105335
7 7Ps Booms Bitner 29073
8 A/B Testing 7512
9 Abbrochment 9038
10 Above the Line 15680
11 Acquisition Integration Approaches 15620
12 Action Device 4084
13 Active Customers 9802
14 Active Listening 9333
15 Active Marketing 10609
16 Activity Report 18876
17 Actual Product 33815
18 Actual Value 12062
19 Adaptive Marketing 17047
20 Adaptive Selling 12213
21 Add-On Sale 12252
22 Additional Mark-On 23361
23 ADL Matrix 40793
24 Administered Price 9406
25 Administered VMS 31284
26 Adopter Categories 27216
27 Adoption Process 19364
28 Advertiser 11358
29 Advertising 59303
30 Advertising Appeal 55159
31 Advertising Appropriation 8527
32 Advertising Awareness 17701
33 Advertising Brief 20579
34 Advertising Budget 37828
35 Advertising Campaign 9439
36 Advertising Channel 28022
37 Advertising Copy 40709
38 Advertising Coverage 12496
39 Advertising Elasticity of Demand 20098
40 Advertising Frequency 10150
41 Advertising Media 87302
42 Advertising Message 23877
43 Advertising Plan 20487
44 Advertising Research 20741
45 Advertising Strategy 16497
46 Advertising Supplement 14084
47 Advertising Theme 32102
48 Advertising to Sales Ratio 12582
49 Advertising Weight 8759
50 Advertorial 7877
51 Affinity Marketing 8402
52 Affirmative Disclosure 8297
53 After-Marketing 16468
54 Age and Life Cycle 14813
55 Agency of Record 6834
56 Aggressive Exporter 4439
57 Aided Recall 14003
58 AIO- Activities, Interests and Opinions 34636
59 All the Traffic Will Bear 9890
60 Alternative Close 14425
61 Alternative Evaluation 24887
62 Alternative Media 13761
63 Ambient Media 11523
64 Ambush Marketing 6797
65 Ansoff Matrix 44537
66 Arrow Information Paradox 7909
67 Asset Led Marketing 12594
68 Assumptive Close 8760
69 Atmospherics 8545
70 Attitude 26219
71 Attitude Survey 14035
72 Attitudinal Research 12827
73 Audience Profile 17608
74 Automatic Merchandising 6743
75 Autoship 11413
76 Available Market 29890
77 Average Price Paid 5084
78 Average Profit 23954
79 Awareness, Attitude and Usage (AAU) 7585
80 B2B Marketing 11976
81 Back End 17381
82 Backgrounder 9360
83 Balanced scorecard 11189
84 Balloon Test 9501
85 Barometric Price Leadership 19459
86 Barter 7432
87 Bass Diffusion Model 8111
88 Battle of Brands 9100
89 BCG Matrix 23022
90 Behavioral Segmentation 69073
91 Benefit Segmentation 33421
92 Benjamin Franklin Method 5079
93 Black Box Model 44209
94 Blind Box Ad 12513
95 Blue Ocean Strategy 19034
96 Body Copy 28689
97 Bonus Scheme 11917
98 Boomerang Method 13690
99 Bottom Up Forecasting 7161
100 Bottom-Up Pricing 15514
 
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