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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 12793
2 360 Degree Branding 56854
3 4 Ps of Marketing 98912
4 4 R's of Marketing 36199
5 40 40 20 Rule 17845
6 5 Cs of Marketing 102186
7 7Ps Booms Bitner 27320
8 A/B Testing 6998
9 Abbrochment 8666
10 Above the Line 14861
11 Acquisition Integration Approaches 14636
12 Action Device 3560
13 Active Customers 9113
14 Active Listening 8777
15 Active Marketing 9823
16 Activity Report 18119
17 Actual Product 32571
18 Actual Value 11332
19 Adaptive Marketing 16516
20 Adaptive Selling 11620
21 Add-On Sale 11493
22 Additional Mark-On 22509
23 ADL Matrix 39108
24 Administered Price 8795
25 Administered VMS 30234
26 Adopter Categories 26424
27 Adoption Process 18783
28 Advertiser 10484
29 Advertising 52400
30 Advertising Appeal 53353
31 Advertising Appropriation 7850
32 Advertising Awareness 16726
33 Advertising Brief 19689
34 Advertising Budget 36690
35 Advertising Campaign 8898
36 Advertising Channel 26911
37 Advertising Copy 39288
38 Advertising Coverage 11690
39 Advertising Elasticity of Demand 18988
40 Advertising Frequency 9450
41 Advertising Media 84465
42 Advertising Message 23252
43 Advertising Plan 19721
44 Advertising Research 19973
45 Advertising Strategy 15527
46 Advertising Supplement 13251
47 Advertising Theme 30731
48 Advertising to Sales Ratio 11861
49 Advertising Weight 8194
50 Advertorial 7272
51 Affinity Marketing 7682
52 Affirmative Disclosure 7787
53 After-Marketing 15567
54 Age and Life Cycle 14059
55 Agency of Record 6189
56 Aggressive Exporter 3991
57 Aided Recall 13214
58 AIO- Activities, Interests and Opinions 33069
59 All the Traffic Will Bear 9281
60 Alternative Close 13814
61 Alternative Evaluation 24218
62 Alternative Media 12723
63 Ambient Media 10846
64 Ambush Marketing 6120
65 Ansoff Matrix 42827
66 Arrow Information Paradox 7177
67 Asset Led Marketing 12013
68 Assumptive Close 8255
69 Atmospherics 7813
70 Attitude 24214
71 Attitude Survey 13218
72 Attitudinal Research 11910
73 Audience Profile 16690
74 Automatic Merchandising 6259
75 Autoship 10560
76 Available Market 28089
77 Average Price Paid 4300
78 Average Profit 23043
79 Awareness, Attitude and Usage (AAU) 6620
80 B2B Marketing 10680
81 Back End 16579
82 Backgrounder 8391
83 Balanced scorecard 10615
84 Balloon Test 8689
85 Barometric Price Leadership 18775
86 Barter 6681
87 Bass Diffusion Model 7542
88 Battle of Brands 8330
89 BCG Matrix 21625
90 Behavioral Segmentation 66082
91 Benefit Segmentation 32616
92 Benjamin Franklin Method 4369
93 Black Box Model 41823
94 Blind Box Ad 11465
95 Blue Ocean Strategy 18515
96 Body Copy 27886
97 Bonus Scheme 11106
98 Boomerang Method 12201
99 Bottom Up Forecasting 6681
100 Bottom-Up Pricing 14675
 
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