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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14708
2 360 Degree Branding 59484
3 4 Ps of Marketing 106918
4 4 R's of Marketing 39124
5 40 40 20 Rule 19688
6 5 Cs of Marketing 107644
7 7Ps Booms Bitner 30378
8 A/B Testing 7774
9 Abbrochment 9373
10 Above the Line 16239
11 Acquisition Integration Approaches 16524
12 Action Device 4424
13 Active Customers 10238
14 Active Listening 9690
15 Active Marketing 11110
16 Activity Report 19385
17 Actual Product 34744
18 Actual Value 12627
19 Adaptive Marketing 17353
20 Adaptive Selling 12657
21 Add-On Sale 12771
22 Additional Mark-On 23918
23 ADL Matrix 42079
24 Administered Price 9817
25 Administered VMS 32260
26 Adopter Categories 27776
27 Adoption Process 19802
28 Advertiser 11858
29 Advertising 63423
30 Advertising Appeal 56544
31 Advertising Appropriation 8963
32 Advertising Awareness 18507
33 Advertising Brief 21259
34 Advertising Budget 38580
35 Advertising Campaign 9725
36 Advertising Channel 28685
37 Advertising Copy 41860
38 Advertising Coverage 13072
39 Advertising Elasticity of Demand 20901
40 Advertising Frequency 10548
41 Advertising Media 89287
42 Advertising Message 24350
43 Advertising Plan 21082
44 Advertising Research 21266
45 Advertising Strategy 17146
46 Advertising Supplement 14797
47 Advertising Theme 32843
48 Advertising to Sales Ratio 13103
49 Advertising Weight 9216
50 Advertorial 8228
51 Affinity Marketing 8869
52 Affirmative Disclosure 8777
53 After-Marketing 17068
54 Age and Life Cycle 15336
55 Agency of Record 7258
56 Aggressive Exporter 4824
57 Aided Recall 14530
58 AIO- Activities, Interests and Opinions 35940
59 All the Traffic Will Bear 10341
60 Alternative Close 14924
61 Alternative Evaluation 25487
62 Alternative Media 14353
63 Ambient Media 12015
64 Ambush Marketing 7218
65 Ansoff Matrix 45835
66 Arrow Information Paradox 8507
67 Asset Led Marketing 13142
68 Assumptive Close 9155
69 Atmospherics 9087
70 Attitude 27345
71 Attitude Survey 14642
72 Attitudinal Research 13465
73 Audience Profile 18281
74 Automatic Merchandising 7152
75 Autoship 12019
76 Available Market 30997
77 Average Price Paid 5575
78 Average Profit 24741
79 Awareness, Attitude and Usage (AAU) 8229
80 B2B Marketing 12687
81 Back End 18020
82 Backgrounder 10083
83 Balanced scorecard 11550
84 Balloon Test 10056
85 Barometric Price Leadership 20003
86 Barter 7865
87 Bass Diffusion Model 8402
88 Battle of Brands 9645
89 BCG Matrix 23992
90 Behavioral Segmentation 70772
91 Benefit Segmentation 33963
92 Benjamin Franklin Method 5529
93 Black Box Model 45990
94 Blind Box Ad 13099
95 Blue Ocean Strategy 19313
96 Body Copy 29310
97 Bonus Scheme 12439
98 Boomerang Method 14960
99 Bottom Up Forecasting 7486
100 Bottom-Up Pricing 16131
 
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