Kiosk
This article covers meaning, importance & example of Kiosk from marketing perspective.
What is Kiosk?
A kiosk refers to a small stall, desk or booth that offers goods & certain basic services. Vendors operating from kiosks often sell small, inexpensive goods. Also, bigger stores or retail chains sometimes install small kiosks in airports, supermarkets or transit points to offer their products outside of the traditional stores.
Importance of Kiosks
Kiosks as important standalone stalls in areas or shopping malls or offices having a high footfall. They are important as they have key executives who keep some sample & ready to sell products. Customers can enquire, see or even purchase at these stalls. In recent years,such stalls have also come to refer to computer terminals available for use by consumers either to provide access for information, device for communication or merely for entertainment. The latter form is often termed as an interactive or electronic kiosk. They have customized built-in software and limits the use of the services (e.g. internet) by the consumer only in the context the installer wants them used. These stalls also provide bill details and also allows the citizens to make direct payments.
Example of Kiosks
1. For example, a newspaper & magazine stall at airports, railways stations, malls etc. At these small desks, customers can see the available magazines & newspapers and even purchase them.
2. ATM machines or self help kiosks are also implemented across various places like malls, airports, hotels etc. These are fully functional setups offering basic services to customers which are offered by the bank.
Hence, this concludes the definition of Kiosk along with its overview.
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