Media Channel
This article covers meaning & overview of Media Channel from marketing perspective.
What is Media Channel?
All the modes of advertisement that are used to reach out to the consumer are called media channels, e.g., print media, radio, television, and internet. Each of these has its advantage and disadvantages.
Radio
Pros:
• Specific audience can be targeted by using the different radio channels at different times.
• Less expensive and easier to use
• Radio ads can be produced in a short time and is available throughout
Cons:
• Air time is very less; it may have a very fleeting impact and little recall value
• Prime time slots are very highly priced
TV
Pros:
• The use of visuals can have a lasting impact on the audience
• A bigger audience can be reached
• TV ads bring more credibility
Cons:
• Prime time slots can be prohibitively expensive, especially for small businesses
• TV ads take longer to produce and demand more effort in terms of good scripts
• It becomes difficult to target a select audience
Newspapers
Pros:
• Relatively inexpensive
• Easy to change or modify
• Depending on the budget available, businesses can choose the size and style of their print ads
Cons:
• Limited readership
• Poor printed image quality
• Low control over ad placement
Magazines
Pros:
• More targeted outreach is possible
• More retention value than newspapers. Since magazines tend to be costlier, people have a tendency to preserve them
• Better print quality
Cons:
• Magazine ads tend to be expensive
• Timing is critical
Hence, this concludes the definition of Media Channel along with its overview.
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