Point Of Sale Display
This article covers meaning & overview of Point Of Sale Display from marketing perspective.
In a highly competitive retail environment, it is important to differentiate product from the competitors and attract consumer. Influencing consumer behavior at the point of purchase is critical to sales success. Point of Sale (POS) displays are designed to meet specific marketing objectives and uses both creative, structural and graphical design to maximize brand impact and drive increased sales. They are also know as point of purchase displays, kiosks displays.
These are also a special form of sales promotions that are placed next to check out counter (the point of sales). They serve as the reason to attract the consumer attention to products which are new in the market as well, special offers and special events such as holiday or weekend offers.
These are primarily Shelf – talkers, window displays, hanging signs (mobiles), posters, banners etc. and are aimed at influencing the purchasing behavior of a consumer
Common items that appears near point of sales display throughout the year around are generally chips, wafers, candies, chocolates, magazines and soft drinks
Examples
The checkout counters of many convenience stores are cluttered with many small pack size cosmetics and candy POP displays.
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