Mazur Plan
This article covers meaning & overview of Mazur Plan from marketing perspective.
What is Mazur Plan?
Mazur plan is a retail store management technique under which the store activities are categorized into four major areas: merchandising, publicity, store management and accounting and control. It is also known as four function plan. This plan was developed by Paul Mazur in 1927.
• Merchandising: Buying and selling of goods for an agreed sum of money
• Publicity: To promote a product by issuing a message in public
• Store management: To manage day-to-day operations of a retail store
• Accounting and control: To help ensure the validity and accuracy of the firm’s financial statements
Mazur plan is based on the traditional management model of line i.e. Direct authority and responsibility and staff i.e. Advisory or support components.
Mazur plan has three main components i.e. Main store control, separate store organization and equal store organization.
• Main store control: The headquarters retains the final authority
• Separate store organization: The branch stores have distinct buying responsibilities
• Equal store organization: Both branch store and headquarters have equal status
However, due to complexity many retail firms even have 6-7 functions to address all the issues.
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