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Trade Sales Promotion

This article covers meaning & overview of Trade Sales Promotion from marketing perspective.

Published by MBA Skool Team in Marketing and Strategy Terms Last Updated: April 12, 2024Read time:

What is Trade Sales Promotion?

Trade Sales promotion is a promotion related activity(expenditure or incentives) that pushes the product through various channels in order to increase demand and thereby sales.

For example a trade promotion for retailers will want retailers to promote a product over its competitor’s offerings thus encouraging them to sell more of their product. 

The sales promotion for building relationships with the channel partners involves some of the following activities:

• Point-of-Purchase Displays

• Advertising Support Programs

• Short Term Allowances

• Trade Contests

• Training programs

• Vendor Support Programs

• Sales Incentives or Push Money

• Promotional Products

• Trade Shows

These activities are specially designed to appeal to the trade partners.


This article has been researched & authored by the Business Concepts Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 1800 business concepts from 5 categories.

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