OLX SWOT Analysis

Here is a detailed SWOT analysis of OLX covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in IT & Technology category Last Updated: May 20, 2024Read time:

OLX Strengths

  1. It is present in over 100+ countries, and thus have great learning curve.
  2. It receives around 1.5 billion page views in a month, which gives a hint of its brand visibility in India.
  3. Strong backing by Naspers which has experience in working with ecommerce giants
  4. Strong advertising campaigns have made olx really popular among television viewing audience.
  5. OLX has strong positioning in vehicle category with around 850 million page views a month.
  6. According to certain reports, OLX is a market leader in C2C business in India.
  7. Strong advertisements through TVCs, prinbt and online media

Above are the strengths in the SWOT Analysis of OLX. The strengths of OLX looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

OLX Weaknesses

  1. Lack of strong features to convert non-internet users as potential clients.
  2. Intense competition means limited ROI considering huge investments in marketing

These were the weaknesses in the OLX SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

OLX Opportunities

  1. Diversification of its portfolio to include various other subcategories.
  2. Setting up of offline/kiosks to increase its brand awareness as well to acquire newcustomers.

Above we covered the opportunities in OLX SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about OLX

OLX Threats

  1. Funding of competitors like Quickr by investors.
  2. Offline stores like Big Bazaar coming up with marketing campaigns to provided discounts on old goods.

The threats in the SWOT Analysis of OLX are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the OLX SWOT analysis.

About OLX

The table below gives the brand overview along with its target market, segmentation, positioning & USP

OLX Overview
Parent Company

Naspers
Category

Ecommerce
Sector

IT & Technology
Tagline
Keemat bhi, Kuch Keemti Bhi!; Phone ko Sell Phone banao
USP

Brand awareness and visibility
OLX STP
Segmentation

Low-middle income customers
Target Market

Price sensitive, low-middle income customers
Positioning

Faciliates buying and selling of a plethora of goods


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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