Customer Order
This article covers meaning & overview of Customer Order from marketing perspective.
What is Customer Order?
A customer order is a commercial document issued by the customer/buyer of the goods/materials to the seller/producer. It is a document highlighting the buyer’s requirements about the goods or services needed by him. It serves as a guiding document for the seller as he gains information about the customer’s exact demand.
The customer order states the details of the products or services with respect to the types of products, the quantity demanded and the agreed prices for the products or services. It states all the specification as demanded by the buyer and will be provided by the seller.
Sending a customer order by the buyer to the seller constitutes a legal offer to buy products or services. After the seller accepts the customer order, a one-off contract between the buyer and seller is entered into. The finalization of deal is done after the acceptance of the purchase order.
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