This article covers meaning & overview of Integrated Logistics Management from marketing perspective.
It is a technique which utilizes various sources and channels to meet the customer demand in time. First step is to anticipate and forestall the demand the customer.
After that the required resource that will be utilized for fulfilling the need are acquired. These resources range from human resource to technology, material, IT resources etc.
After that all effort are made to meet the customer demand timely by the active participation of all the resources.
It utilizes the various operations like transport, logistics, physical distribution, inventory management etc.
This article has been researched & authored by the Business Concepts Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse the definition and meaning of more similar terms. The Management Dictionary covers over 1800 business concepts from 5 categories.
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