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Internal Databases

This article covers meaning & importance of Internal Databases from marketing perspective.

Published by MBA Skool Team in Marketing and Strategy Terms Last Updated: December 08, 2023Read time:

What is Internal Databases?

Internal database is any collection of business data compiled using the internal networks. Internal databases have data regarding information on market and consumer behavior in an electronic form.


Importance of Internal Databases

Every company has an internal network that sends and receives information from various sources within and outside the company. That network also stores all the internal data related to company. Some of the important internal databases which companies have are

1. Sales Data

2. Consumer Feedback

3. Customer Database

4. Complaints Record

All these internal data bases help companies thrive and improve their customer services and business propositions.

This article has been researched & authored by the Business Concepts Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 1800 business concepts from 5 categories.

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