Communication Research
This article covers meaning, types, process & example of Communication Research from marketing perspective.
What is Communication Research?
Communication Research is the qualitative and quantitative research methodology followed to understand about the communication phenomena. Communication research helps in confirming and discovering patterns in communication behavior of people, and helps the scholars to develop useful communication theories.
Types of Communication Research
Communication research has two methods based on the type on inputs required for analysis:
Quantitative Method
This method focuses on objective questions which can be mathematically quantified. This involves on creating questions where the answers can be ranked, marked with a number etc. Based on the numerical inputs, the quantitative method can be used to find a score and conduct a research for a question or parameter.
Qualitative Method
This method uses subjective questions where there is not definite answer to a question of the survey or research. This method enables to understand the quality aspect of research which cannot be measure numerically.
Social Science Method
This type of research is conducted by studying patterns of communication behavior. This is mostly done via understanding experiences & observations.
Communication Research Process
The 5 basic stages of communication research processes are as mentioned below.
1. Design & conduct research
2. New knowledge
3. Communication knowledge
4. Meanings, messages & symbols
5. Reason & experience
Communication Research Example
A few examples of communication research examples can be as follows:
1. Quantitative Method
Question: Please rate the performance of your manager based on his or her leadership
1-Low
2-Medium
3-High
Based on the answer, this helps to evaluate the performance rating of the manager on this parameter.
2. Qualitative Method
Question: What according to you is the best leadership quality of your manager?
Since this is an open ended question, its answer can be subjective where the person answering can share various good or bad qualities as a leader.
Hence, this concludes the definition of Communication Research along with its overview.
Browse the definition and meaning of more similar terms. The Management Dictionary covers over 1800 business concepts from 5 categories.
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