Bypass Attack Strategy (LeapFrog)
This article covers meaning, importance, factors & example of Bypass Attack Strategy (LeapFrog) from marketing perspective.
What is Bypass Attack Strategy (LeapFrog)?
Bypass attack strategy or Leapfrog strategy is defined as way to surpass or overthrow the superior competition in the business field. Bypass attack strategy is usually done by engaging in one enormous, determined, ruthless & brilliant leap of mastermind that results in extraordinary growth, profit, and management position. Bypass attack or leapfrog strategy focuses on avoiding a direct clash with its competitor and usually taps a different market.
Importance of Bypass Attack Strategy
Bypass attack or leapfrog strategy undertakes a challenger bypassing its opposition totally and capturing the competitor’s clients in one fell swoop. It is a ground-breaking strategy that re-writes the set of laws of the game. A contender has the best chance of “leapfrogging” by budding new technologies or creating new trade models. It majorly focuses on the marketing division of incorporation where the top end management where individuals work with executives to put marketing strategy to aggressively push itself. It results over about a wide range of detailed strategies for a congregation of situations like fortress strategy, promotion strategy, expansion pricing strategy, pioneer strategy, follower strategy, channel strategy etc.
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Bypass Attack Strategy Factors
This strategy is efficient when it can be realized. But leapfrogging is not feasible for all challengers. A few important factors are as follows.
Technological Evolution
To be victorious, the challenger must have a exclusive and inimitable and game-changing knowledge and technology that is superior and better in every way possible to that of all conventional competitors. Further, the challenger must have the creation and development engineering capabilities to revolve that technology into a tempting offering.
Targeted Geography
For a company to have a strong impact using leapfrog strategy, they must have a well defined target audience. Also, this market should be exclusive from what a competitor is already targeting to avoid any clash.
Diversification of Product & Service
For a successful leapfrog, a company can create & innovate a product or service which is totally unique. It can offer a different benefit to a similar audience, and can capture a market which otherwise remained untapped.
Example of Bypass Attack Strategy
A few examples of bypass attack strategy can be showcased as below.
1. For example, the beginning of the Apple iPod leapfrogged the CD market or Walkman completely and mobile phones are overtaking landlines globally.
2. In China, Pepsi leapfrogged Coca Cola by targeting the rural areas, thereby avoiding a clash in the urban markets & gaining the untapped rural market segment.
Hence, this concludes the definition of Bypass Attack Strategy (LeapFrog) along with its overview.
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