Distribution Research
This article covers meaning & overview of Distribution Research from marketing perspective.
What is Distribution Research?
Distribution Research refers to the collection and analysis of information related to the sales of a product or brand and its distribution through various retail channels so as to enable the management make better decisions. In depth distribution research about a brand/product provides information related to its retail presence, market size and share, sales achieved, how well the competitor is selling and seasonality of demand.
Marketing and distribution research is a key means to understand and analyze the marketing environment and thereby helping eliminate any weak links present. Distribution research helps gain insights into the following:
- Better management of sales channels with enhanced knowledge
- Better segmentation of distribution within sales channels
- Roles played by intermediaries in the sales process
- Understanding the centers of influence within a sales channel
- The company’s market position within a particular sales channel
The main intermediaries in a distribution process are agents, wholesalers, distributors and retailers. Various methods of marketing and distribution research are:
- Qualitative research – In-depth interviews, focus groups, objective tests
- Quantitative research – Surveys, Questionnaires
Browse the definition and meaning of more similar terms. The Management Dictionary covers over 1800 business concepts from 5 categories.
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