This article covers meaning & overview of Niche Marketing from marketing perspective.
Niche marketing is also known as micro-marketing and targets a small and well defined segment of population with specific needs which has not been focused by other existing players in the market. Niches are created through the identification of unsatisfied needs and wants or those which are currently being poorly addressed by other firms. The strategy is to become a big player in a small market.
Niche Marketing Strategies:
Advantages of Niche Marketing:
For example, organic foods were manufactured and marketed targeting a niche market of health conscious and environment friendly customers. Organic foods avoided synthetic pesticides, fertilizers, artificial preservatives and used only environmentally sustainable techniques.
This article has been researched & authored by the Business Concepts Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse the definition and meaning of more similar terms. The Management Dictionary covers over 1800 business concepts from 5 categories.
Continue Reading:
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us