Defensive Strategies
This article covers meaning & overview of Defensive Strategies from marketing perspective.
In the domain of strategic marketing, the defensive strategies are broadly classified as follows:
Position Defence: This strategy involves allocation of resources to support the firm’s brands and not developing new brands.
Mobile Defence: This strategy involves the penetration of niche markets
Pre-emptive Defence: This strategy involves attacking a competitor before you can get attacked by it.
Flank Positioning Defence: This strategy is of giving a rapid response to a competitor. This strategy works well when the market is segmented and one of the segments is not well catered to by existing competitors. This strategy has the risk of deployment of resources from your market.
Counter Offensive Defence: This strategy involves attacking your competitor at its weakest point when you are attacked.
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