Third Party Endorsement
This article covers meaning & overview of Third Party Endorsement from marketing perspective.
What is Third Party Endorsement?
Third party endorsement is defined as solicited or unsolicited recommendation from an entity or individual who is neither manufacturer nor seller of the product/service. This recommendation maybe from loyal customer or from a business associate who are well known to the customers
Third Party Endorsement is a powerful tool as it persuades or convinces consumer to buy a certain product/service and consumer goes ahead with it as he/ she trusts the endorser
Types of Third Party Endorsements
Expert Endorsements
In this type of endorsements, an expert is selected as an endorser. When an expert gives positive feedback/opinion of any product/service, customers believe it because of vast experience and knowledge which an expert possess. This leads to the more sales of the product/service.
Media Endorsements
In this type of endorsements, newspapers or televisions are used as endorser. When product/service details are published in editorial section of any newspaper or shown in advertisements in any TV channels, a credibility is added. This credibility makes customers, purchase products/services, thus increasing sales.
Celebrities Endorsements
In this type of endorsements, celebrities endorse a particular product/service. Celebrities who are public figures can influence customers because of their fan following. Customers believe in celebrities and will buy whatever products/services they endorse.
Examples
(Expert Endorsement) :Mike Goulian, famous American aviator, endorses brand Castrol.
(Media Endorsement) :Newspaper “The Hindu” is endorser of management college, IIPM.
(Celebrity Endorsement): Shahrukh Khan is endorser of brand Pepsi in India.
Hence, this concludes the definition of Third Party Endorsement along with its overview.
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